SOURCE: MarketLive

MarketLive

July 18, 2012 10:58 ET

MarketLive® Performance Index™ Vol. 19 Shows Strong Year-Over-Year Revenue Growth

eCommerce Merchants See Improved Sales, Traffic and Conversion Rates During First Six Months of the Year

PETALUMA, CA--(Marketwire - Jul 18, 2012) - MarketLive, Inc., the leading provider of enterprise-class eCommerce technology and services, today released the MarketLive Performance Index Volume 19, Q2 2012: Gearing Up for a Strong Holiday. The quarterly report, now in its fifth year, indicates merchants have cause to be optimistic about the crucial fourth quarter looming on the horizon.

Among the findings, the report out this quarter reveals strong year-over-year revenue growth of more than 15 percent so far this year.

In addition, other year-over-year first quarter results include:

1. 8.53 percent increase in traffic
2. 5 percent improved conversion rate
3. 3 percent decrease in abandonment rate
4. 2.5 percent increase in add-to-cart or engagement rate

As merchants begin to think about this year's holiday season, the stakes are higher than ever for relevance, efficiency and engagement with their customers. According to the report, the "1-and-out" or bounce rate continues to lag, rising for the sixth straight quarter; merchants will make greater gains if they can match their products with their target audience.

eCommerce merchants can find actionable tactics within the report including ideas on gaining a solid mobile and social presence as well as how to reach shoppers with robust content across all touchpoints.

The complete MarketLive Performance Index Vol. 19 report is available for download here.

About Marketlive
Since 1995, MarketLive, Inc. (www.marketlive.com) has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Peruvian Connection, Learning Resources, Sports Chalet, Helzberg, and Party City, Armani/Exchange, and many others.

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