SOURCE: MarketLive, Inc.

MarketLive, Inc.

August 24, 2015 08:15 ET

MarketLive's Ken Burke to Keynote eCommerce World Workshop at Content Marketing World 2015

PETALUMA, CA--(Marketwired - Aug 24, 2015) - Ken Burke, founder and CEO of MarketLive, the leading e-commerce technology platform for fast-growing retailers, will keynote the eCommerce World Workshop at Content Marketing World 2015, held in Cleveland, Ohio.

Mr. Burke's keynote, entitled "Content is King," kicks off a half-day Retail Lab workshop, to be held September 11 from 9:00am-3:00pm. The Retail Lab focuses on how to drive sales and profits by leveraging content, and will provide retailers with specific strategies for:

  • How to use content to acquire, convert and retain customers
  • How to develop relevant content strategies that drive traffic online and in-store
  • How to use influencers to create content for your brand
  • How to syndicate content using your social channels

Joining Mr. Burke in the lab will be Cindy Marshall, former executive for retailers including L.L.Bean and Ross-Simons; Jen McClain-De Jong, SVP for The Limited; and Tran Tieu, director of omni-channel strategy at Brighton Collectibles.

Content Marketing World 2015 is produced by the Content Marketing Institute, a global education and training organization teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling.

To schedule an interview with Ken Burke before or during the conference, please contact Renee Newby at renee@rocketscience.com.

Connect with MarketLive

About MarketLive
Since 1995, MarketLive, Inc., has been the leading provider of e-commerce technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® Customer Driven Commerce technology and services solution integrates commerce across all channels, enabling merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates.

The MarketLive platform is the most retail-targeted, fully featured, customizable Total Commerce solution on the market today. MarketLive powers many successful retail e-commerce sites, including Armani Exchange, Party City, Perricone MD, Sport Chalet, Sundance, Helzberg Diamonds, John Deere, Title Nine, Intermix and others.

For more information, visit www.marketlive.com.

Contact Information

  • Media Contact:
    Renee Newby Friedman
    Rocket Science PR, for MarketLive
    Office: +1 415 464 8110 x213
    Mobile: +1 757 651 6554
    Email: Email Contact