PETALUMA, CA--(Marketwired - Apr 21, 2014) - Ken Burke, founder and CEO of commerce platform company MarketLive, will speak at the 2014 Bronto Summit, held April 28-May 1 in Durham, North Carolina. Burke will provide retailers with specific tips and strategies to create meaningful customer interactions, regardless of channel -- mobile, online, tablet, etc.
Bronto Software is a MarketLive partner that provides a cloud-based marketing platform for retailers to drive revenue through their email, mobile and social marketing efforts. The technology is used by more than 1,000 companies worldwide, including many customers shared by MarketLive. Bronto Software has been designated an Inc 5000 growth company every year since 2009. The companies have a tightly integrated commerce marketing solution, including both the MarketLive platform and Bronto's suite of marketing and email tools.
Burke's talk at the Summit, titled "Enabling Customer Driven Commerce - How Do You Create Meaningful Customer Interactions," will address how retailers can create a customer relationship strategy that allows true intimacy with their customers. The session will focus on strategies and tactics to help retailers improve their 'commerce relationship management' -- from integrating customer data across all channels, to implementing programs that drive loyalty, to engagement and retention. Take-aways from the session will include a better understanding of who your customers are; how to track and optimize the visits of the cross-channel customer; how to create a long-term communication strategy by customer segment; and how to create a consistent brand experience across all channels. Burke will also touch upon his Total Commerce vision for online retail.
To schedule an interview with Ken Burke before or during the conference, please contact Renee Newby at firstname.lastname@example.org.
Connect with MarketLive
Since 1995, MarketLive, Inc., has been the leading provider of eCommerce technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® Customer Driven Commerce technology and services solution integrates commerce across all channels, enabling merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates.
The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers many successful retail eCommerce sites, including Armani Exchange, Party City, Perricone MD, Sport Chalet, Sundance, Helzberg Diamonds, John Deere, Title Nine, Intermix and others.
For more information, visit www.marketlive.com.