SOURCE: Turn

Turn

April 14, 2015 12:01 ET

Marketo and Turn Power Smarter Prospecting, Deliver Dramatic Customer Results

3 Day Blinds Improves Engagement, Reduces Costs Through Data-Driven Prospect Marketing

REDWOOD CITY, CA--(Marketwired - Apr 14, 2015) - Turn, the digital hub for marketers, and Marketo, Inc. (NASDAQ: MKTO), the leading provider of marketing engagement software and solutions -- are announcing the initial results of a campaign with joint customer 3 Day Blinds, a leading retailer of custom window treatments. After just one month, 3 Day has seen a 70.9 percent increase in click-through-rate (CTR) and an 80 percent reduction in cost per action (CPA) in its direct response campaign aimed at generating appointments with design consultants.

The Marketo and Turn partnership, announced in 2014, helps brands bridge the gap between anonymous paid advertising and marketing automation using their existing CRM data to acquire new customers. Using Marketo, 3 Day Blinds developed segmentation based on customer interactions with the brand. These segments are then used to execute tailored, paid media campaigns through Turn using non-PII.

"At 3 Day Blinds, data drives our business," said Dan Williams, chief revenue officer at 3 Day Blinds. "Leveraging the rich audience segments we developed with Marketo to drive our display campaigns through Turn's powerful digital hub, we have shown incredible efficiency, and we look forward to working with these two market leaders to continue driving amazing results."

To add further value, this powerful integration is now accessible through Marketo Ad Bridge -- launched today -- which brings together Marketo's customer data with advertising technology solutions like Turn.

"Marketo has been at the forefront of bringing the worlds of digital advertising and marketing together so marketers can engage customers with the right message at the right time," said Sanjay Dholakia, chief marketing officer at Marketo. "The results from 3 Day Blinds prove that our partnership with Turn delivers real value and empowers our joint customers to drive real engagement and consistent experiences with their consumers."

"To succeed in an increasingly noisy world, marketers need to engage consumers in long-term conversations, delivering consistent experiences throughout every interaction," said Maureen Little, senior vice president, business and corporate development at Turn. "This partnership enables marketers to apply insights, execute campaigns, and measure results -- end-to-end, from prospecting to relationship management."

The Turn Digital Hub consists of three natively integrated marketing applications: Audience Suite, an enterprise data management platform; Campaign Suite, a digital media buying platform for video, mobile, social and display advertising; and DataMine Analytics, a data exploration, optimization and warehousing solution purpose-built for marketers. Turn works with more than 300 of the world's top brands and media agencies, including Accuen, AMNET, Chrysler, Dentsu, DirecTV, Experian, Kraft, Microsoft, OMD, Progressive Insurance, Sky Italia, Thomas Cook, Toyota and Zales.

About Turn

Turn delivers real-time insights that transform the way leading media agencies and enterprises make marketing decisions. Our Digital Hub for Marketers enables anonymous audience planning, data centralization, cross-device advertising, and advanced analytics, along with point-and-click access to more than 150 integrated technology partners. Turn is headquartered in Silicon Valley and provides its products and services worldwide. For more information, visit turn.com or follow @turnplatform.

About Marketo

Marketo (NASDAQ: MKTO) provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today's digital, social, mobile and offline channels, Marketo's Engagement Marketing Platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 400 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,750 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com

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