SOURCE: Qvidian


April 04, 2013 08:30 ET

Marketo Chooses Qvidian to Speed Up Sales Onboarding and Increase Lead Qualification Rates

Qvidian's Sales Enablement Solution, Sales Playbooks & Analytics, Boosts Sales Team Efficiency and Effectiveness

LOWELL, MA--(Marketwired - Apr 4, 2013) - Qvidian, the leader in sales enablement applications for intelligent selling, announced today that Marketo, the provider of a leading cloud-based marketing software platform, will use the Qvidian Sales Playbooks & Analytics application to improve the performance of their sales development team. Marketo will leverage Qvidian to provide Sales Development Representatives (SDRs) with a guided selling platform that's tailored for each opportunity.

Marketo's sales development team is responsible for pre-qualifying leads for the field sales team. The company needed a way to quickly ramp-up new SDRs and ensure they properly position Marketo based on the diverse characteristics of each Lead.

Qvidian Sales Playbooks & Analytics interprets Lead data in and provides the SDR team with a dynamic sales playbook that serves-up the appropriate messaging, content, tools, and company-wide best practices to qualify leads at higher rates. Users have easy access to the playbook via the Lead record in

"Qvidian takes insights captured from our internal use of Marketo and and turns them into action for our sales team," said Danielle Schaumburg, Director, Sales Enablement and Training for Marketo. "We look forward to expanding our use of Qvidian Sales Playbooks & Analytics to help us reinforce our sales process, close deals faster, and provide Marketo's customers with an excellent sales experience."

Marketo's SDR team will now have access to critical sales content such as competitive information, role-specific elevator pitches, training videos, product information, and much more right from within The SDR will only be presented with the content that's relevant to the Lead they are working. Sales leaders will have visibility into which content and activity is most effective in qualifying leads so they can replicate those "winning plays" across the sales team.

"We are delighted to help an industry leader like Marketo," said Lewis Miller, President of Qvidian. "Qvidian's ability to leverage CRM and marketing automation data to improve sales effectiveness makes our solution a perfect fit for Marketo."

About Sales Playbook & Analytics
Qvidian Sales Playbooks is a cloud-based guided selling platform, tightly integrated with, that helps sales and marketing leaders streamline and reinforce a company's sales process to accelerate business growth and improve sales team productivity and effectiveness. Accelerating the ability for salespeople to close more deals, Qvidian Sales Playbooks replicates a consistent sales process across an organization and delivers the right content and coaching for each step of the sales process.

About Marketo: Marketing Software. Easy, Powerful, Complete.
Marketo uniquely provides an easy-to-use, powerful and complete marketing software platform that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver. Known for providing breakthrough innovation and fueling growth, in both 2011 and 2012 Marketo received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. customers also honored the company with the AppExchange Customer Choice Awards for 2012 in the marketing category.

About Qvidian -- Empowering Sales Enablement Leaders
Qvidian provides cloud-based sales enablement applications that empower marketing and sales teams to accelerate growth, improve sales team productivity & effectiveness, and close more deals. Over 1,200 companies leverage Qvidian's Proposal Automation and Sales Playbooks solutions to keep their salespeople selling by accelerating the production of winning sales documents and streamlining sales complexity into an interactive, repeatable process. For more information, visit or call 1-800-272-0047.

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Contact Information

    Betsey Rogers
    Red Javelin Communications, Inc.
    (603) 886-7087
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