SOURCE: InsideView

InsideView

April 13, 2015 07:00 ET

Marketo Customers Can Now Use InsideView Target Social and Business Insights to Create More Targeted Marketing Campaigns

InsideView Target Now Fully Integrated With Marketo to Allow More Precise, Relevant, and Timely Targeting via Insights-Based List Building and Campaigns

SAN FRANCISCO, CA--(Marketwired - Apr 13, 2015) - InsideView, the most relevant source of market intelligence, today announced the native integration of InsideView Target™ within Marketo. Marketo customers can now build precisely targeted and granularly segmented lists based on the insights gained from InsideView, including firmographics, demographics, social insights, key business events, and professional connections, and then execute these targeted campaigns with just one click. InsideView Target for Marketo is available now.

"With InsideView Target, marketers don't waste time exporting and importing data, setting up fields, or doing all the busy work usually required to get lists into Marketo," said Jenny Cheng, Chief Product Officer at InsideView. "Our goal is to make life easier for marketers so they can spend less time setting up campaigns and more time engaging with leads using insights based on real-time market intelligence. InsideView Target finally brings to life the dream of a one-click targeted campaign."

In a sea of emails and advertisements, marketers are always looking for ways to better engage with prospects, increase campaign relevancy, and generate higher quality leads. Lists built with InsideView Target not only use accurate and validated demographic and firmographic data, but also key news and social insights as the triggers for creating custom campaigns. By leveraging the InsideView Market Intelligence platform's unique technology for gathering relevant marketing intelligence, InsideView Target helps marketers build lists based on a much wider array of data and then target prospects more effectively using custom criteria, which produces higher-quality leads.

Marketo is the first automation platform fully integrated with InsideView Target, making setup and execution simple, including a one-click list import. With Marketo integration, marketers can quickly de-duplicate lists and more easily track attribution by knowing which leads come from particular campaigns, and only pay for leads that are truly "new."

Companies with custom marketing automation systems that also want the benefits of InsideView Target can build their own integration to the InsideView Open platform via the InsideView API.

InsideView Target for Marketo includes the following features and benefits:

  • Direct integration with Marketo, including list import
  • Build better, more relevant lists by using social, news, connections, and other insights
  • Monitor usage to get a better understanding of how and when lists are being used
  • Automatically create and associate a list to a "campaign" custom field
  • Easier to use interface

InsideView Target is part of InsideView for Marketing, a full-service platform that also includes InsideView Data Diagnostic for diagnosing data quality, InsideView Clean to create more accurate, high quality data, and InsideView Enrich, for more relevant, enriched leads. For more information on InsideView for Marketing, go to: http://www.insideview.com/solutions/marketing/

About InsideView
InsideView provides market intelligence to inform the entire enterprise, drive marketing effectiveness, and deliver sales results. We help you find better leads, win more deals, and maintain and grow your customers. With accurate and timely data, insights, and connections-pulled from over 40,000 sources-we enable our customers to make every business interaction more relevant, valuable, and productive. Our solutions are used by more than 450,000 sales, marketing, and other professionals in over 19,000 companies, including Adobe, Rosetta Stone, and Zuora. For more information, follow @InsideView on Twitter, read the InsideView Blog, visit http://www.insideview.com/, or stop by our headquarters in San Francisco, California.