SOURCE: Marketo


February 24, 2009 07:00 ET

Marketo Named 'Best Marketing Automation' Solution by Customers on the AppExchange From

SAN MATEO, CA--(Marketwire - February 24, 2009) - Marketing automation leader Marketo today announced that it was named "Best Marketing Automation" solution by customers on the AppExchange from The honor, part of the "Best Apps of 2008" roster, is based on receiving the most number of four and five star customer reviews. Marketo customers consistently rave about their time to value and record-setting ROI using Marketo Lead Management, a sophisticated marketing automation solution that helps marketing and sales work together to drive more revenue and improve marketing accountability. Marketo received a perfect score, or 100 percent five star reviews from customers.

"This is a great honor for Marketo, particularly since the excellent reviews are from frontline marketing and sales experts who use the product day in and day out," said Phil Fernandez, president and CEO at Marketo. "Our partnership with enables us to fulfill our commitment to customer success, which drives everything we do at Marketo; it permeates our product design, support policies, roadmap decisions, even our pricing and sales models. A perfect score of five stars is a testament to our customer success-focused culture at work."

"In less than a year Marketo has garnered glowing reports from users and we are pleased to watch their success," said Kendall Collins, chief marketing officer, "Tools such as the Marketo Lead Management suite that seamlessly integrate with Salesforce CRM are seeing tremendous growth as they reach thousands of customers through the AppExchange."

Over 140 companies are realizing significant marketing automation ROI using the Marketo Lead Management solution. Just a few of the positive reviews on the AppExchange include:

--  "We've been a Marketo customer for a little over a year now.  Since
    using their solution we have doubled the effectiveness of our marketing
    campaigns and are seeing very significant ROI results.  Unlike other
    providers, Marketo continued to support us after integration and has stayed
    engaged with us by providing suggestions to enhance our performance," Jodi
    Florence, marketing director, IDology
--  "Marketo has allowed our company to quickly and easily deploy multiple
    automated marketing campaigns.  Finally we have a tool that allows sales
    and marketing to seamlessly work together to revive old leads and move new
    leads through the funnel faster," David Politis, EVP and GM, Vocalocity
--  "As a marketer, I don't want to have to choose between integration and
    best of breed. And right now, Marketo allows me to get both of those," Dave
    Wieneke, interactive marketing manager, Thomson CompuMark

Marketo provides a sophisticated demand generation solution that helps marketing and sales teams collaborate to drive more revenue and improve marketing accountability. Marketo's Lead Management and Lead Insight for Sales solutions include email marketing, lead nurturing, lead scoring and closed-loop reporting capabilities to generate and qualify sales leads, shorten sales cycles, demonstrate marketing ROI, and drive revenue growth.

Unlike other marketing automation solutions, Marketo is powerful yet easy to use without training, and offers an on-demand model to get customers up and running quickly, with no charges for set-up or integration.

About the AppExchange

The AppExchange at is the world's leading Web marketplace for cloud computing applications. Customers of all sizes can visit the AppExchange to find, sample and select from hundreds of applications that run on the platform to extend the benefits of cloud computing throughout their enterprises.

About Marketo

Marketo provides B2B marketing automation software that translates marketing spending into revenue. Our award-winning lead management software features email marketing, lead nurturing, lead scoring, and closed-loop reporting capabilities to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Driven by a relentless focus on customer success and touting the most innovative user experience in business software today, Marketo is emerging as the fastest-growing lead management vendor in the world. Marketo's on-demand marketing products are easy to buy because they don't require complex implementation or upfront fees, easy to own because they don't require IT support, and easy to use without specialized technical skills or significant training. Pricing starts as low as $1,500 a month, and qualified customers who commit to running a production campaign can get started with a free trial that includes set-up, training, and integration.

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