August 13, 2012 10:21 ET's Profound Described as "Inventive" Business Intelligence Resource by Outsell

ROCKVILLE, MD--(Marketwire - Aug 13, 2012) - Organizations looking to effectively use their often limited market intelligence funds might consider adding's Profound service to their arsenal of business information resources, according to a product review published by Outsell, a research and advisory firm for media, information, and technology.

Analyzing for Outsell, Heidi Longaberger said, "What sets Profound apart from other market research providers is the option to purchase discrete report sections (including individual chapters, charts, tables, and graphs). This inventive model puts otherwise expensive reports within the reach of organizations of any size." 

Profound is a market research procurement service that allows clients to tailor their market research purchases to the specific needs and budgets, from full reports to chapters, tables and graphs.

"Our aim with Profound is to bring value to research professionals without requiring them to purchase a full report," said CEO Rob Granader. "In a tough economy more companies of all sizes are turning to Profound."

In her review, Longaberger notes that Profound's collection features reports from more than 200 global publishers, with content spanning 17 industry sectors (including banking and finance, food and beverage, life science and heavy industry). She highlights many benefits of the service, such as the ability to search for key words in context, the use of specially crafted taxonomy that pinpoints industry descriptors and tags, and the option to only search for content sold by the section.

" Profound is clearly an offering that any size organization with a need for a variety of market intelligence and business information should note," Longaberger said in her review. "It is quite flexible for the single consultant or smaller business owner who cannot afford, or does not need (or want), many subscriptions to several individual market research providers. The ability to purchase individual sections of a report is unique in the market research world and is a valuable feature for any size organization."

About Outsell

Outsell Inc. is the world's only research and advisory firm focused solely on media, information and technology. Elite information industry executives from all over the world look to Outsell for trusted advice, bold insights, and confidential access to exclusive intelligence and decision support Outsell members can view the full review by following this link.  

About Profound

Profound is a premier corporate market research commitment service from providing up-to-date information from more than 700 industry segments and offering practical business solutions to business professionals worldwide. Profound allows clients to purchase full reports, chapters, charts, graphs and tables to get more from their research dollars and stay ahead of their competition. For more information visit

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