SOURCE: Altiscale


January 28, 2014 08:00 ET

MarketShare Chooses Altiscale's Hadoop as a Service to Target the CMO Suite

Innovative Solution for Measuring Marketing Channel Efficacy Uses Altiscale's Data Cloud to Deliver Real-Time Insights

PALO ALTO, CA--(Marketwired - Jan 28, 2014) - Altiscale, Inc., today announced that MarketShare, the leader in advanced marketing analytics, has selected the Altiscale Data Cloud as the platform for its game-changing solution -- MarketShare 360. MarketShare 360 is designed for CMOs to measure the effectiveness of their marketing channels. These customers demand real-time results, so they turned to Altiscale Data Cloud, the industry's first cloud service purpose-built to run Apache Hadoop at scale with full operational support.

Click to Tweet: @MarketShare Chooses @Altiscale's #Hadoop as a Service Offering, #BigData, #Hadoop

"We had initially created our data pipeline using other cloud providers, but the performance and costs simply didn't add up," says Satya Ramachandran, vice president of engineering at MarketShare. "Our pipeline used to take 3 weeks to run. With the Altiscale Data Cloud, we were up and running in 3 days. It's that kind of performance, as well as the expert operational support we get from Altiscale that convinced us to switch to Altiscale."

MarketShare is currently in use by more than half of the FORTUNE 50, as well as other large firms in CPG, online commerce and financial services. Given the size of the firms involved, as well as the comprehensive nature of 360's measurement and analytics, this application generates huge volumes of data. It's meant to analyze marketing investments that cross the wide spectrum of marketing channels, including paid, earned and owned media, online, offline and in-stores. MarketShare's CMO customers want access to their queries quickly, since their media spends changes all of the time and they need to keep on top of performance issues in order to ensure they're getting the most from their marketing spend.

As a result, MarketShare turned to Altiscale's Data Cloud. Most importantly, the Altiscale team gave it the operational support to keep Hadoop always available, its jobs tuned, and its platform on the cutting edge. Moreover, in order to maintain the 360 product's real-time differentiation, Ramachandran knew that his Hadoop implementation needed to be "always on" and free of latency issues in order to give his customers the answers they needed when they needed them. Altiscale easily gives MarketShare the muscle it needs to deliver real-time performance.

MarketShare's first data pipeline for the 360 product was developed using services from other leading cloud providers. However, this route was inefficient in both time and cost. The firm quickly realized that the costs strained the economic viability of the product itself. MarketShare was also aware of the dynamic nature of the market and the operational burden of keeping up-to-date with the latest and greatest software implementations. Keeping on the cutting edge of Hadoop and associated tools is critical for maintaining the business' competitive differentiation.

"Having used Hadoop since practically its inception, we know exactly what kinds of resources are required to keep Hadoop implementations performing at an optimal level without breaking the bank," said Raymie Stata, CEO of Altiscale. "We created the Altiscale Data Cloud specifically to offload the strain on resources and personnel when managing Hadoop. And we back up that promise with enterprise-class SLAs."

About Altiscale:
The Altiscale Data Cloud was created to provide organizations access to the only infrastructure "purpose-built" for Hadoop, as well as the operational expertise needed execute complex Hadoop projects. By monitoring both the infrastructure and jobs, Altiscale provides unparalleled levels of service for its customers. Founded in 2012, the Altiscale team has been on the forefront of Apache Hadoop -- from its incubation at Yahoo to operating more than 40,000 Hadoop nodes. As a company that understands the transformative power of this technology and its challenges, no other organization is better positioned to deliver reliable and scalable Apache Hadoop. Investors include Sequoia Capital, General Catalyst and Accel Partners. For more information, please visit or follow us on Twitter @Altiscale.

About MarketShare:
MarketShare is an analytics company that enables businesses to grow efficiently by uncovering which actions really drive results. Founded in 2005, MarketShare has a track record of groundbreaking innovations in data, modeling and software, and has worked with over half of the Fortune 50. MarketShare's platform provides a combination of technology, data, modeling and business intelligence solutions that lead to improved decision making, next-generation attribution and optimization for businesses. The company is headquartered in Los Angeles, with offices in San Francisco, New York, London, Tokyo and Bangalore. For more information, visit:; follow us on Twitter @MarketShareCo.

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