SOURCE: The Pedowitz Group

The Pedowitz Group

September 29, 2010 10:51 ET

MarketSource Chooses The Pedowitz Group as Global Demand Generation Partner

Global Leader of Outsourced Sales and Marketing Services Leverages Leading Demand Creation Agency to Provide World-Class Services to Major Client Base

ATLANTA, GA--(Marketwire - September 29, 2010) -  The Pedowitz Group, the world's largest and most experienced demand generation agency, announced today that MarketSource is leveraging the industry-leading expertise of TPG to provide demand generation services to its global client base. The partnership is now entering its second year of operation.

"Business success comes from both generating additional demand quickly and closing business with an effective sales team," said Rick Haviland, MarketSource's president. "Our partnership with The Pedowitz Group enables us to provide our clients with world-class marketing demand generation services that will ultimately accelerate their revenue growth and profits."

Under the partnership, clients of MarketSource -- the leading provider of outsourced sales and marketing services -- will have access to The Pedowitz Group's superior demand generation services and the winning Marketo marketing automation platform, providing them with a more integrated, cohesive sales and marketing effort overall.

Through leveraging the capabilities of the Marketo marketing automation platform, enterprise clients have already seen the benefits of what an integrated sales and marketing services solution can provide.

"At Marketo we are focused on improving how sales and marketing work -- and work together -- to improve revenue performance," said Phil Fernandez, president and CEO, Marketo. "We see the partnership with MarketSource and The Pedowitz Group as pivotal to providing enterprises with the services required to accelerate predictable revenue."

The partnership, which is global in scope, allows MarketSource and The Pedowitz Group to serve enterprise clients in over 20 countries. This level of sales and marketing process expertise, combined with localized service, and multi-lingual and multi-channel capabilities, highlights the significance of the partnership and cements the choice for customers to choose this partnership for all of their global sales and marketing needs.

"MarketSource is the nation's premier integrated sales and marketing services organization," said Jeff Pedowitz, CEO of The Pedowitz Group. "By adding demand generation services to its offerings, MarketSource has closed the chasm between marketing and sales and created an even stronger competitive advantage for its clients. We are honored to be chosen as their trusted partner, further establishing our firm as an industry leader in this space."

About MarketSource
MarketSource is an Allegis Group company whose core competency lies in identifying and engaging the best talent. Being part of this prestigious $5 billion human-capital services and solutions organization opens the door to extensive resources. MarketSource is backed by 30 years' experience with Fortune 500 companies, the increasingly important SMB market, over 75,000 employees, and a sales force of 6,000 people. For more information, visit

About The Pedowitz Group
The Pedowitz Group is the world's largest full service demand generation agency focused on delivering marketing and sales automation solutions that drive sustainable revenue and return on investment for global clients. They enable clients to create and execute demand generation strategies and tactics that get results. Services include strategy, program design, system selection, implementation, integration, creative services and outsourced demand generation. Customers include such industry leaders as Intel, Comcast, Deutsche Bank and Palace Sports and Entertainment. For more information on how they can help you make a significant and measurable contribution to your company's growth, visit

Contact Information

  • Media Contact:
    Scott Benedetti
    Director, Demand Generation
    The Pedowitz Group