SOURCE: Marketsync


August 05, 2009 09:00 ET

Marketsync Unveils direcTouch Summer '09

Key Enhancements to the Industry's Leading Intelligent Sales Communications Platform Optimize Sales Enablement

KIRKLAND, WA--(Marketwire - August 5, 2009) - Marketsync, the leading provider of intelligent communications solutions for sales professionals, today announced the availability of direcTouch "Summer '09." The new release optimizes the generation, delivery, follow-up and measurement of high-impact communications for Salesforce CRM users.

"The direcTouch summer release allows our Relationship Managers to prospect more effectively and send approved sales communications more quickly and efficiently than ever before," said Teri Dreyer, Director of CRM, BOK Financial Corporation.

"As sales enablement goes mainstream, companies must focus on executing more efficient communication processes," said Doug Ebstyne, CEO, Marketsync. "direcTouch helps businesses improve sales velocity, drive increased revenue, and measure the effectiveness of their sales communications. This latest product release incorporates even greater functionality and best practices already in use by hundreds of Marketsync users."

In today's economic climate, companies are under increased pressure to generate revenue. Salespeople require the tools to quickly, easily, and successfully deliver relevant information to the right person at the right time in the sales cycle. They also need to be able to measure the effectiveness and impact of their communications. Marketsync helps companies meet these challenges with the direcTouch intelligent sales communications platform.

Key Enhancements Optimize Sales Enablement

Marketsync direcTouch "Summer '09" includes the following innovations:

--  "Send on Behalf of" functionality allows sales and marketing teams to
    drive communications on behalf of team members, improving sales velocity
    and insuring precise hand-off between teams.
--  Automated Action Creation enhancements allow for more "trigger points"
    including order entry portals for sales, marketing, and channel teams.
--  Enhancements in the direcTouch front end allow for even more
    intuitive, easy and rapid use by sales and marketing organizations.
--  Powerful configuration tools provide enhanced administrative

About Marketsync

Marketsync is the leading provider of intelligent communication solutions for sales professionals. Marketsync's direcTouch platform automates the generation, delivery, follow-up and measurement of high-impact communications for Salesforce CRM users. Highly successful companies including BOK Financial Corp, Egencia, ExactTarget, ING Direct, PEMCO Insurance and SIRVA rely on direcTouch to enhance their sales enablement processes, improve sales velocity, drive increased revenue, and gain critical sales insight through better management of their sales communications. Marketsync is headquartered in Kirkland, WA. For more information, please visit or call 425-814-3900 x122.

Contact Information

  • Press Contact:
    Gwen Dille
    Headfirst Communications for Marketsync
    Email Contact