SOURCE: MarketTools

October 22, 2008 08:00 ET

MarketTools Launches, the First Comprehensive, On-Demand Market Research Platform

Innovative Web Platform Empowers Market Research Professionals to Conduct Higher Quality Research Faster and More Cost Effectively

SAN FRANCISCO, CA--(Marketwire - October 22, 2008) - MarketTools, Inc. today announced the launch of, the first and only on-demand research solution that integrates survey tools, online panels and communities, and proven research best practices to support marketers and market research professionals. The Web platform serves as an easy-to-use, centralized research hub providing direct access to MarketTools' growing portfolio of on-demand products without the need to invest in stand-alone software, hardware or integration services. By bringing together all the tools required for effective research, the new drives unparalleled research productivity and cost-effectiveness by reducing complexity and removing the quality barriers of online market research.

In today's challenging economic environment, getting the most out of research and insight investments, and understanding what customers really think and need is a matter of survival. To date, several factors have made it difficult to fully leverage on-demand research investments. These factors include: a mix of disparate point solutions from multiple providers that are hard to use and don't integrate well; silo'd data repositories that are often difficult to access and work with; sample (customer and market respondent) sources that are not validated and have the potential to skew results; and a general inability for organizations to ensure the accuracy of responses. addresses each of these challenges head on with a flexible, easy-to-use platform that encompasses a full range of research management and collaboration tools, survey management and respondent validation technologies, empowering research and marketing professionals to manage every aspect of the research process -- from survey design to analysis -- in one place.

" redefines how market research gets done," said Scott Arnold, CEO, MarketTools. "Over the past year, we have seen a notable rise in demand for a centralized, easy-to-use solution for managing all customer insights across an organization. The new platform is our first step in offering a comprehensive solution."

"With, companies are now empowered to conduct the highest quality, professional research on their own and can also obtain support from our in-house team of leading research experts," said Mark Frost, EVP and general manager, MarketTools SaaS Business. "Given the current state of the economy, we're delighted to provide our customers with an extremely efficient and cost-effective means of gaining an understanding of the needs of their customers or clients' customers, and therefore a means to compete more effectively."

The initial solutions accessible through include:

 --  Research Manager -- MarketTools' powerful productivity center has
     been expanded and enhanced with content management capabilities for
     uploading and managing all research project assets into a secure,
     centralized repository. In addition, the new Research Manager offers
     a comprehensive search function that empowers researchers to quickly
     locate exact questions within a survey. The result is a solution that
     makes it easy to store, locate and manage valuable research assets and
     information in one location and the ability to share assets both
     inside and across organizations, increasing productivity, reducing
     costs and fostering collaboration.

 --  Survey Manager -- Survey Manager (incorporating MarketTools
     zTelligence) provides all the benefits of a sophisticated, yet
     easy-to-use survey platform and now includes powerful survey creation
     functionality that gives users the unique ability to import a
     text-based survey (in Microsoft Word or plain text format) via
     a one-step wizard to quickly create an interactive survey and save
     hours of survey programming time and expense.

 --  TrueSample Manager -- TrueSample is MarketTools' premier online data
     quality solution that prevents survey fraud and duplication by
     ensuring that all survey responders are Real, Unique, and Engaged™.
     This initial version of TrueSample Manager delivers the benefits of
     TrueSample to subscribers, ensuring that each survey
     respondent is validated. In addition, TrueSample Manager actively
     filters and reports on:

        -  Data quality performance by study: Identifying and removing
           respondents who are fake, duplicates or are identified as
           potentially "gaming" (not fully engaged in) a survey.
        -  Data quality performance by supplier: Monitoring and reporting
           on sample quality from all certified TrueSample suppliers.

Pricing and Availability is a modular solution and enables companies to purchase and access only the applications they need. Organizations can also tap into MarketTools' full-service research expertise on a project basis for assistance with research design, service bureau programming and advanced analytics. Self-service clients will gain access to at launch by purchasing a subscription to zTelligence Survey Manager. MarketTools will also offer an introductory promotional bundle enabling customers to get access to Survey Manager and Research Manager at a special price. The platform is now generally available.

About MarketTools

MarketTools is the leading technology and solutions provider of Customer Insight Management solutions for the world's market leaders. Through a unique combination of best-in-class research platforms, quality-assured global panels and research innovation, MarketTools enables companies to better identify new opportunities, fuel greater product success and build customer advocacy. As the first company to make online surveys widely available on the web, MarketTools continues its market-leading position by providing the broadest range of powerful, accurate and integrated customer insight technologies that empower companies to become the most customer-centric organizations in their industries. MarketTools' premier portfolio of technology-based insight brands includes Zoomerang™, zTelligence™, CustomerSat™, TrueSample™, Insight Networks™, Idea Networks™ and ZoomPanel™.

MarketTools is a privately held company with corporate headquarters in San Francisco and European headquarters in London. For more information, please visit:

Contact Information