SOURCE: MarketTools

October 15, 2007 08:30 ET

MarketTools to Present "Networking With Millions of Moms: Ten Important Lessons Learned" at 3rd Annual M2Moms - The Marketing-to-Moms Conference

CHICAGO, IL--(Marketwire - October 15, 2007) -

WHAT:    Emily Morris, director of product marketing for Online Communities
         at MarketTools, will be speaking at the M2Moms™ annual
         conference about what marketers can learn by becoming part of the
         daily conversations that millions of moms are having with each
         other in online communities. Emily developed and oversees the Moms
         Insight Network, a solution that provides companies with direct
         engagement in the conversations of more than 10,000 moms in an
         online community called ZoomPanel Moms. Emily will be presenting
         an exclusive preview of what MarketTools learned by observing and
         participating in these online conversations and provide marketers
         with new perspectives on issues ranging from education to toys,
         food and personal care, as well as the impact of these
         perspectives on marketing decisions. Specifically, Emily will be
         answering questions such as: What keeps moms up at night?; What
         type of messages make moms really pay attention?; and, What should
         marketers be doing to fill the white space and meet the unmet
         needs of moms today?

WHEN:    Tuesday, October 23, 2007, 11:15 - 12:00 noon CT

WHERE:   M2Moms - The Marketing-to-Moms Conference taking place in Chicago.
         M2Moms is the premier national conference for business and
         marketing professionals looking to engage their brand with the
         lucrative mom market. The conference gives marketers and brand
         managers direct access to marketing-to-mom leaders through
         speaker-led discussion groups, workshops, keynote presentations
         and innovative networking opportunities. For more information,
         please visit

WHY:     Online communities, where mothers are speaking regularly and
         candidly about the issues that are important to their families,
         are ripe sources of data for marketers. Those who learn how to
         engage in these conversations will have the power to build deeper
         relationships with this increasingly powerful consumer
         demographic, better understand their target market, and more
         effectively respond to the issues, needs and wants of moms and
         their families.

WHO:     Emily Morris has been working with Web technologies for more than
         eleven years in various capacities, including technical writing,
         product support engineering and, more recently, a focus on
         customer experience and consumer research. At MarketTools, Emily
         is focused on helping clients develop their own custom communities
         that provide collaborative and interactive means for gathering
         marketing insight. Her experience includes four years at Netscape
         Corporation where she worked on some of the Web's first server
         technology and e-business applications. Emily also helped to
         develop and launch the Keynote Customer Experience Rankings®,
         which are competitive studies that rank the top websites in
         various industries according to how well they enable customers to
         accomplish key goals.

CONTACT: Media interested in speaking with Emily Morris about the impact of
         online communities on marketing can contact Marisa Dulyachinda or
         Gina Titus of Schwartz Communications at (415) 512-0770

About MarketTools

MarketTools is the defining provider of on-demand market research, giving companies and individuals the ability to continuously understand their target customers through innovative approaches based on advanced technology, research expertise, global market reach and an online panel community of over 2.5 million individuals worldwide. MarketTools' full range of research applications and services provide organizations from Fortune 500 companies to small businesses and non-profits with unique access to their target markets to uncover unmet needs, reduce time to market and capture market share. Further information:

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