SOURCE: MarketTools

October 16, 2007 08:30 ET

MarketTools to Present "Putting Thousands of Consumers to Work: Communities for Collaboration and Creation" at Marketing Research Association's Fall Conference

ATLANTA, GA--(Marketwire - October 16, 2007) - MRA's 2007 Fall Conference and Research Industry Forum

WHAT:    Mike Waite, vice president for Panels and Communities at
         MarketTools, will be speaking at the Marketing Research
         Association's (MRA) 2007 Fall Conference and Research Industry
         Forum (RIF) taking place October 24-26 in Atlanta, GA. Mike will
         discuss the way leading companies are involving online consumer
         communities to push the boundaries of product innovation.

         In today’s competitive marketplace, innovation is considered by
         many to be the single most important factor in whether a company
         succeeds or fails. So what are companies doing to stay ahead of
         the curve? Some forward-looking organizations are turning to
         online communities where hundreds, even thousands of consumers
         can participate in the creative process. Mike will cite several
         case studies, including a Fortune 100 snack food company and
         Fortune 100 computer manufacturer/retailer. In his overview, he
         will discuss how companies are leveraging these communities to
         identify important issues and unmet market needs, uncover new
         opportunities, test new ideas, and collaborate on the
         development of new products with the very consumers who will
         ultimately decide with their wallets which products succeed and

WHEN:    Thursday, October 25, 2007 from 11:00 a.m. - 12:15 p.m. ET

WHERE:   MRA's Fall Conference and Research Industry Forum will feature
         sessions led by marketing research industry VIPs from such
         industry-leading companies as Coca-Cola and Turner Broadcasting.
         The RIF serves as an exhibit forum for companies with products and
         services that are of direct interest to the opinion and marketing
         research profession.

         MRA is a self-managed, not-for-profit organization providing
         programs and services for more than 3,000 members around the globe
         representing all segments of the research profession. For more
         information about the fall conference, please visit

WHO:     Mike Waite is responsible for MarketTools' Panels and Communities
         business, the team that creates community-centered solutions to
         deliver insights, innovation and influence. These solutions draw
         on MarketTools' panel and community expertise, innovative
         technology and vast recruiting reach. A frequent speaker on online
         communities, Mike has also published a number of articles on the
         use of online communities for innovation, collaboration and
         influence. Prior to MarketTools, Mike led product management and
         marketing for brands like PowerBar, Moonstone, Alamo Rent a Car,
         Nestle Beverages and others. Mike earned a BS in communications
         from Cal Poly University and studied international business and
         economics at the University of Copenhagen.

CONTACT: Media interested in speaking with Mike Waite about how leading
         consumer goods companies are using online consumer communities for
         collaborative product development and innovation can contact
         Marisa Dulyachinda or Gina Titus of Schwartz Communications at
         (415) 512-0770 or

About MarketTools

MarketTools is the defining provider of on-demand market research, giving companies and individuals the ability to continuously understand their target customers through innovative approaches based on advanced technology, research expertise, global market reach and an online panel community of over 2.5 million individuals worldwide. MarketTools' full-range of research applications and services provide organizations from Fortune 500 companies to small businesses and non-profits with unique access to their target markets to uncover unmet needs, reduce time to market and capture market share. Further information:

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