SOURCE: MarketTools

May 06, 2008 08:00 ET

MarketTools to Present "Solving Idea Overload -- How Online Communities Reveal Real Opportunities in a Sea of Ideas" at Community 2.0 Conference

LAS VEGAS, NV--(Marketwire - May 6, 2008) -


WHAT:     Mike Waite, VP of Panels and Communities at MarketTools, will be
          speaking at the Communities 2.0 Conference about how online
          communities have revolutionized the ideation, product development
          and innovation processes by cutting costs and improving outcomes.
          Mike will discuss how online communities can help companies
          generate and identify truly "big ideas" from the sea of potential
          ideas and demonstrate how to make those big ideas even better,
          resulting in reduced cost for testing and developing ideas and
          more opportunities to unlock real innovation.

WHEN:     Tuesday, May 13, 2008, at 4:10 p.m. PDT

WHERE:    Community 2.0 Conference at the Red Rock Casino Resort & Spa in
          Las Vegas. This conference focuses on how implementing online
          communities for corporations is a buzz-worthy trend and asks the
          question: how can community significantly impact your business'
          bottom line? For more information on the Community 2.0
          Conference, please visit:
          http://www.iirusa.com/community/event-overview.xml.

WHY:      For every "big" idea there are probably 50 mediocre ones. The
          process of vetting ideas to find those with true potential is
          time consuming and expensive. Ironically, many companies leave
          the decision about which ideas to test and develop in the hands
          of just a few people and as a result, these companies end up
          testing, tweaking and re-testing mediocre ideas in a futile
          attempt to create winners. This is no way to innovate.

          By allowing the diverse voices and perspectives within your
          community to not only create, but also rate and refine ideas,
          companies can quickly identify and improve those ideas with real
          potential and dramatically improve the likelihood for success.

WHO:      Mike Waite is responsible for MarketTools' panels and communities
          business unit. The team creates community-centered solutions to
          deliver insights, innovation and influence. These solutions draw
          on MarketTools' panel and community expertise, innovative
          technology and vast recruiting reach. A frequent speaker on
          online communities, Mike has also published a number of articles
          on the use of online communities for innovation, collaboration
          and influence. Prior to MarketTools, Mike led product management
          and marketing for brands like PowerBar, Moonstone, Alamo Rent A
          Car, Nestlé Beverages and others. Mike earned a BS in
          communications from Cal Poly University and studied international
          business and economics at the University of Copenhagen.

CONTACT:  Media interested in speaking with Mike Waite about the impact of
          online communities on idea generation and innovation can contact
          Marisa Borgasano or Sara Long of Schwartz Communications at
          (415) 512-0770 or markettools@schwartz-pr.com.

About MarketTools

MarketTools is the defining provider of on-demand market research, giving companies and individuals the ability to continuously understand their target customers through innovative approaches based on advanced technology, research expertise, global market reach and an online panel community of more than 2.5 million individuals worldwide. Through Zoomerang™, the pioneer in online surveys, MarketTools provides the leading self-service platform and services for fast feedback. MarketTools' full range of research applications and services provide organizations -- from small businesses and non-profits to Fortune 500 companies -- with unique access to their target markets to uncover unmet needs, reduce time to market and capture market share. MarketTools is a privately held company with corporate headquarters in San Francisco and European headquarters in London. For more information, please visit: www.markettools.com

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