SOURCE: MarketTools

May 05, 2008 08:30 ET

MarketTools Sponsors AMA Webcast "In Search of Better Sample: Addressing the Research Industry's Need for Quality Online Data"

SAN FRANCISCO, CA--(Marketwire - May 5, 2008) -


WHAT:         Join John Ouren, executive vice president and general manager
              of Panels and Communities at MarketTools, as he moderates a
              roundtable discussion with Brad Bortner, principal analyst at
              Forrester Research, and Nahme Chokeir, vice president of
              marketing at Luth Research, about how validation and
              verification technologies used in banking and direct
              marketing are now being applied to increase confidence and
              predictability in online market research.

              Attend this webinar and learn from the experts as they
              clearly answer fundamental questions about the quality of
              sample, including:

              --  How to increase the level of confidence in your online
                  market research
              --  Why your choice of sample provider can impact your
                  findings
              --  What to look for in vendor methodology to directly and
                  measurably improve online sample quality

WHEN:         Thursday, May 8, 2008, at 10:00 a.m. PDT/1:00 p.m. EDT.

WHERE:        To register for this Webcast, please visit:
              http://www.eventspan.com/event/q02v3rm04zs.

WHY:          In 2008, consumers will take approximately one billion online
              surveys and companies will spend more than $4 billion on
              online market research. With online market research now
              influencing billions of dollars in marketing and product
              decisions, organizations need to be certain that research
              insights are based on quality data from real people. Yet many
              research professionals are raising questions about online
              sample quality, including: are surveys taken by real people?;
              are professional survey takers skewing the data?; and can
              organizations trust research from online panels? These are
              fair questions and until now, there have been only incomplete
              answers.

              In April, MarketTools announced TrueSample™, the research
              industry's first quality-assured online sample. Through a
              unique combination of patent-pending technology and industry-
              leading methodology, TrueSample ensures only real, unique and
              engaged responses from the company's own ZoomPanel™, a
              proprietary online global sample source, and from sample
              sourced from Certified TrueSample Partners. TrueSample sets a
              new standard for quality in online market research,
              dramatically improving companies' ability to gain insights
              and make more confident decisions.

CONTACT:      Media interested in speaking with John Ouren about the
              research industry's need for quality online data can contact
              Marisa Borgasano or Sara Long of Schwartz Communications at
              (415) 512-0770 or markettools@schwartz-pr.com.

About MarketTools

MarketTools is the defining provider of on-demand market research, giving companies and individuals the ability to continuously understand their target customers through innovative approaches based on advanced technology, research expertise, global market reach and an online panel community of more than 2.5 million individuals worldwide. Through Zoomerang™, the pioneer in online surveys, MarketTools provides the leading self-service platform and services for fast feedback. MarketTools' full range of research applications and services provide organizations -- from small businesses and non-profits to Fortune 500 companies -- with unique access to their target markets to uncover unmet needs, reduce time to market and capture market share. MarketTools is a privately held company with corporate headquarters in San Francisco and European headquarters in London. For more information, please visit: www.markettools.com

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