SOURCE: MarketTools

November 14, 2007 08:30 ET

MarketTools Unveils Zoomerang™ Anywhere for Fast, Easy Mobile and Online Surveys

First to Offer Self-Service Mobile Survey Capabilities

SAN FRANCISCO, CA--(Marketwire - November 14, 2007) - MarketTools, Inc. today unveiled the first easy-to-use, self-service way to survey consumers on their mobile phones. Zoomerang Anywhere takes the power of Zoomerang's leading online survey capabilities mobile, allowing marketers and researchers to quickly and affordably capture consumer opinion "in the moment."

Zoomerang Anywhere enables researchers to use a simple, intuitive online interface to quickly create and send out mobile surveys that are based on short message service (SMS) text messages. According to the NPD Wireless Consumer Tracking Survey, text messaging is used by nearly 50 percent of U.S. mobile phone subscribers, making it a natural fit for mobile surveys. To participate in a survey, consumers just punch in a short code -- like those seen on TV shows such as "American Idol," "Top Chef," and "Deal or No Deal." Marketers can place the short codes in ads, in stores, or on coupons, encouraging consumers to provide immediate feedback.

Marketers continually strive for more real-time feedback on products, events, promotions and ideas. A survey of event planners attending the recent BizBash conference in New York revealed that 95 percent consider real-time feedback as important or very important. Mobile surveys increase participation among hard-to-reach consumers, provide insight into the reactions people have while experiencing the promotion, product or event, and allow consumers the flexibility and control to respond without being at a computer. Zoomerang Anywhere, which offers subscribers the ability to send both online surveys and mobile surveys, makes designing and deploying surveys simple through an intuitive online interface, easy-to-follow templates and guidelines for deploying effective mobile surveys.

"Event planners attending our showcase are looking for new technologies that improve their ability to design and evaluate effective events. At our New York expo, our attendees tried the mobile survey capability from Zoomerang, and were impressed with its ease of use and its ability to capture and display feedback immediately," said Richard Aaron, president of BizBash Media.

"Zoomerang has pioneered making online surveys fast, easy and accessible to everyone. Now with Zoomerang Anywhere, we're making it possible to reach people whether they are online or on the go," said Paula Rivers, general manager of Zoomerang. "Text messaging has become ingrained in our communications culture, and it's an ideal medium for marketers to connect with consumers."

Pricing and availability

Zoomerang Anywhere with online and SMS-based survey capabilities is available immediately for $799 for a 12-month subscription. Existing Zoomerang customers can easily upgrade their subscription to include the new mobile survey software capabilities.

About MarketTools and Zoomerang

MarketTools, Inc. is the defining provider of on-demand market research, giving companies and individuals the ability to continuously understand their target customers through innovative approaches based on advanced technology, research expertise, global market reach and an online panel community of over 2.5 million individuals worldwide. Through Zoomerang, the pioneer in online surveys, MarketTools also provides the leading self-service platform and services for fast feedback. MarketTools' full-range of research applications and services provide organizations from Fortune 500 companies to small businesses and non-profits with unique access to their target markets to uncover unmet needs, reduce time to market and capture market share. Learn more at and

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