SOURCE: MarketTools, Inc.

July 11, 2007 08:00 ET

MarketTools® Introduces Shopper Impact

New Insight Solutions With Virtual Shopping Technology Improve Retail Performance Through Understanding Consumer Behavior

SAN FRANCISCO, CA--(Marketwire - July 11, 2007) - For consumer packaged goods sales and category managers looking to drive retail volume, MarketTools, Inc. today announced a new suite of shopper insight solutions called Shopper Impact. This marks the company's official launch into the shopper insight and retail research market.

Shopper Impact equips sales and category managers with market-driven insights for optimizing category-specific strategies, helping companies build everyday turn business, make trade promotions work harder, and sell more through retail distribution. The solutions incorporate virtual shopping technology, advanced research methods and sales expertise, providing sales-friendly results via interactive dashboard reporting in easy-to-use, account-specific formats. Unlike other solutions, Shopper Impact leverages technology with consumer insight to provide customer management solutions to help brands achieve their business objectives.

"We are constantly looking for innovative ways to see how our merchandising and shopper marketing efforts work in the real world, but without all of the time and expense of a controlled store test. New technologies, such as virtual store testing, have the potential to help us gauge -- and understand -- consumer shopping behavior," said Vivian Callaway, Vice President, Center for Learning and Experimentation at General Mills, Inc. in Minneapolis.

Shopper Impact improves retail performance by quantifying and understanding consumer behavior, not just tracking movement, revealing much richer insights into the specific triggers for consumer purchasing than traditional data collection methods. Managers learn whether an initiative can significantly improve business performance by generating truly incremental sales, understand whether new buyers are influenced, and if the choices or tradeoffs consumers make are beneficial. Only MarketTools' Shopper Impact solutions directly address merchandising decisions from a retailer's perspective and package insights for the most influential communication. This approach helps manufacturers build better relationships with retailers by providing more specific direction for in-store promotions to create win-win sales opportunities.

"MarketTools is on the forefront of leveraging technology with consumer input to help manufacturers invent what's next, improve new product success rates and speed to market, and drive volume with customers," said Mark Demuro, Senior Vice President, MarketTools. "We've designed Shopper Impact to help manufacturers achieve their business objectives with retailers, whether their objectives are strategic support for retail strategy initiatives, everyday category management decisions, or real-world new item launch decisions. In the time it takes to set up a controlled store test, clients can have volumetric and causal results on the impact of new planograms, promotions, retail marketing initiatives, or new product launches."

MarketTools' Shopper Impact delivers actionable information that makes promotions work harder, increases everyday turns at shelf, and improves category reviews. The ultimate payoff for companies is true optimization of their category and brand retail strategy.


Shopper Impact solutions are available now. For more information, visit: (downloadable data sheet)

About MarketTools

MarketTools is the defining provider of on-demand market research, giving companies and individuals the ability to continuously understand their target customers through innovative approaches based on advanced technology, research expertise, global market reach and an online panel community of over 2.5 million individuals worldwide. MarketTools' full-range of research applications and services provide organizations from Fortune 500 companies to small businesses and non-profits with unique access to their target markets to uncover unmet needs, reduce time to market and capture market share. Further information:

Contact Information

  • MarketTools Media Contact:
    Rebekah Mitchell
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