November 21, 2008 08:01 ET
Top 10 Strategies for Shrinking Communications Budgets: Doing More With Less
Free Marketwire White Paper Offers Tips to PR, IR, and MarCom Pros
LOS ANGELES, CA--(Marketwire - November 21, 2008) - Marketwire, a full-service newswire and communications workflow solutions provider, offers a new, free white paper to help public relations, investor relations and marketing professionals do more with less in tough economic times by maximizing traditional means of communication while leveraging Web 2.0 tools. "Top 10 Strategies for Boosting ROI Despite Shrinking Budgets and Dwindling Resources," now available for download, provides creative strategies for improving search engine optimization, engaging social media communities, making the most of online communications, appealing to journalists, setting goals and measuring results.
"Over the past two years, we've seen an increasing number of our clients take advantage of Marketwire's social media and SEO tools to increase their online visibility," said Paolina Milana, Marketwire vice president, marketing. "At the same time, we're sensitive to budgetary concerns driven by the challenging economy. This white paper is a fantastic resource because it gives PR, IR, and MarCom professionals strategies and concrete tactics that have the power to get more 'bang for your buck' out of public relations and marketing budgets."
According to the white paper, the first budgets to get cut in an unstable
economy often belong to the marketing and public relations departments. A
closer look, however, reveals that in uncertain times, it is more important
than ever to connect with and speak to customers and stakeholders
proactively and regularly, maintaining and strengthening the relationships
already built. The 20-page white paper provides strategies for economically
maintaining strong communications and ultimately adding to the bottom line
during tough economic times.
The white paper "Top
10 Strategies for Boosting ROI Despite Shrinking Budgets and Dwindling
Resources" is available at no charge for
The only fully integrated North America-based global newswire, Marketwire,
Inc. is a full-service partner to IR, PR and MarCom professionals seeking
release distribution, media management, multimedia and monitoring
solutions. Marketwire's customer-centric corporate philosophy focuses on
being the best by infusing every aspect of its business with the following
core attributes: precision, adaptability, innovation and simplicity.
Marketwire delivers its clients' news to the world's media and financial
communities, fulfilling disclosure requirements in North America in
compliance with the Securities and Exchange Commission (SEC) and the
Toronto Stock Exchange (TSX), and serving as Primary Information Provider
(PIP) with the UK's Financial Services Authority (FSA). With a reputation
for technology leadership, Marketwire offers innovative products and
-- including Social Media, Search Engine Optimization, Dashboard Mobile
Financial, News Dashboard coverage reports, exclusive access to networks
such as the Canadian Press Wire Network, Easy IR and Easy PR workflow
solutions, and more
-- that help communication professionals maximize their effectiveness while
ensuring accuracy and best practices. Having merged companies (Market Wire
and CCNMatthews) in April 2006, and enjoying a combined history of 25 years
of service, Marketwire is now majority-owned by OMERS Capital Partners, the
private equity arm of one of Canada's largest pension funds.
Marketwire distributes the majority of press releases issued by publicly
traded companies in Canada and serves more than 8,000 clients worldwide
through 20 offices on four continents. For more information, visit us at