SOURCE: Marketwire


July 25, 2011 08:02 ET

Marketwire and HubSpot Offer Free Webinar on Creating Content and Conversations

Rebecca Lieb Helps PR Professionals Engage Audiences With Storytelling, Instruction, Advice and Entertainment

TORONTO--(Marketwire - Jul 25, 2011) - Marketwire and HubSpot present "Creating Content and Conversations" on Thursday, July 28, the third webinar in the complimentary six-part series "How to Supercharge Your PR Program with Social Media." Rebecca Lieb, globally recognized expert on digital marketing, advertising, publishing and media, discusses how PR has gone beyond the press release -- way beyond. It now requires PR professionals to become storytellers, advisors and entertainers. Lieb weaves in colorful case studies and offer strategies and techniques to help attendees create their own engaging content that addresses customer pain points. She shows them how to listen, react and spark a conversation as well as create media in multiple channels that includes words, images, video and audio.

Six-part Webinar Series: "How to Supercharge Your PR Program with Social Media"
Designed for PR practitioners across all industries, participants learn how to use social media intelligence to build stronger PR plans, create content and conversations that engage audiences, and tie their PR efforts directly to increased revenue.

Upcoming Webinars:

  • Thursday, July 28: Creating Content and Conversations
    Presenter: Rebecca Lieb, consultant, author and speaker

  • Friday, September 30: Working Your Plan: Going Beyond the Masses
    Presenter: David Bradfield, director of marketing, strategy and analysis, SapientNitro

  • Thursday, October 27: Assigning Value to Your PR Program
    Presenter: Angela Sinickas, president, Sinickas Communications, Inc.

  • Thursday, December 1: Building a Business Case for PR to Take Back Social Media
    Presenter: Paolina Milana & guest presenters

Archived Webinars:

  • Thursday, May 5: PR: That was then, this is now.
    Presenter: Todd Defren, principal, SHIFT Communications
    Available on demand

  • Thursday, June 2: Designing a Social Media-optimized PR Program
    Presenter: Shonali Burke, ABC, principal, Shonali Burke Consulting
    Available on demand

About Marketwire
Marketwire advances the way the world communicates by electronically delivering news and information to traditional, new and social media audiences, including newspapers, magazines, databases, analyst terminals, online portals, blogs, and more. Marketwire maximizes the power of its clients' communications by leveraging the latest in search engine optimization, multimedia, social media, monitoring and new technologies. Sysomos, a Marketwire company, provides unparalleled business intelligence for social media through advanced monitoring and analytics. Serving more than 12,000 clients worldwide through 20 offices on four continents, Marketwire is a dominant distributor of company news releases and other communications. Marketwire is majority-owned by OMERS Private Equity, which manages the private equity activities of OMERS Administration Corporation and today has $5.5 billion of investments under management. The group's investment strategy includes the active ownership of businesses in North America and Europe. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London. For further information visit:

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