SOURCE: Marketwire

Marketwire

October 21, 2009 09:02 ET

Marketwire and PRWeek Host Free Webcast on the New Rules of Media Relations

PR Professionals to Learn Best Practices for Working With Journalists in Today's Changing Media Environment

LOS ANGELES, CA--(Marketwire - October 21, 2009) - Marketwire and PRWeek are pleased to present "The New Rules of Media Relations," a free webcast for public relations and marketing communications professionals on how to best work with journalists in a continuously evolving media landscape.

What:

Webcast -- "The New Rules of Media Relations"
Today's journalists are producing more content, working longer hours, and engaging with a greater number of audiences. Accordingly, they must also adjust their mindset, processes and workflow. But what does that mean for public relations, marketing communications and media relations professionals? This free webcast will provide insight on how to work with today's journalist efficiently and effectively on stories and content, even as the medium, itself, continues to take shape.

When:

Wednesday, October 28, 2009
9:00 - 10:00 a.m. PDT / 12:00 - 1:00 p.m. EDT

Who:
Chloe Albanesius, News Reporter, PCMag.com
Kevin McCormally, Editorial Director, Kiplinger Washington Editors
Ivan Oransky, Executive Editor, Reuters Health
Jessica Strange, Executive Director, Media Relations, Marketwire
Rose Gordon, News Editor, PRWeek (moderator)

To Register: Click here to register for the free webcast: "The New Rules of Media Relations"

About Marketwire

The only fully integrated North America-based global newswire, Marketwire, Inc. is a full-service partner to IR, PR and MarCom professionals seeking top-tier press release distribution, media management, multimedia and monitoring solutions. Marketwire's customer-centric corporate philosophy focuses on being the best by infusing every aspect of its business with the following core attributes: precision, adaptability, innovation and simplicity.

Marketwire delivers its clients' news to the world's media and financial communities, fulfilling disclosure requirements in North America in compliance with the Securities and Exchange Commission (SEC) and the Toronto Stock Exchange (TSX), and serving as Primary Information Provider (PIP) with the UK's Financial Services Authority (FSA). With a reputation for technology leadership, Marketwire offers innovative products and services -- including Social Media, Search Engine Optimization, Dashboard Mobile Financial, News Dashboard coverage reports, exclusive access to networks such as the Canadian Press Wire Network, Easy IR and Easy PR workflow solutions, and more -- that help communication professionals maximize their effectiveness while ensuring accuracy and best practices. Having merged companies (Market Wire and CCNMatthews) in April 2006, and enjoying a combined history of 25 years of service, Marketwire is now majority-owned by OMERS Private Equity, which manages the private equity activities of OMERS Administration Corporation and today has $4 billion of investments under management. The group's investment strategy includes the active ownership of businesses in North America and Europe. For further information visit: www.omerspe.com.

Marketwire distributes the majority of press releases issued by publicly traded companies in Canada and serves more than 11,000 clients worldwide through 20 offices on four continents. For more information, visit us at http://www.marketwire.com/.

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