Marketwire

Marketwire

June 11, 2007 08:55 ET

Marketwire and the Society for New Communication Research Co-Sponsor Blogger Study

Research to Identify How Bloggers Source and Use News Content

LOS ANGELES, CA--(Marketwire - June 11, 2007) - Marketwire today announced the launch of a comprehensive research study designed to identify how bloggers source and use news content.

Just as the Media Relations Summit kicks off in Washington, D.C. today, offering several sessions on blogging, online media relations, and social media, Marketwire, a member of the Vendor Council of the Society for New Communications Research, is launching a survey of bloggers to find out how they source and use news content. The survey is sponsored in part by the Society for New Communications Research (SNCR).

"As a newswire responsible for the dissemination of corporate news, we take our role in working with bloggers and members of the social media very seriously," said Thom Brodeur, senior vice president, Global Strategy & Development for Marketwire. "We feel strongly that any social media products we develop should directly result from our conversations not only with clients, but with the bloggers and members of the social media community they wish to reach. Developing solutions that work for our clients, but without specific regard for and input from the important social media audiences they want to reach, simply isn't an option -- this is the catalyst for our research."

The 13-question survey was co-developed by Marketwire and SNCR Senior Fellow Sally Falkow of Expansion Plus, an Internet marketing and PR firm specializing in online news and social media. The initial groups targeted for the administration of this survey included blogs, bloggers and social media in industry and market sectors including: automotive, biotech, energy, entertainment, financial and high tech.

A Pew Internet and American Life survey showed that blog readership in the United States jumped 58 percent in 2005, reflecting a desire for immediate news, information and commentary delivered online. In addition, a report put out by the research firm Ipsos MORI polling 2,200 people in Europe last year found that a quarter (24 percent) of Europeans consider blogs a trusted source of information, just behind newspaper articles (30 percent), but ahead of television advertising (17 percent) and e-mail marketing (14 percent). More than half (52 percent) of those polled said they were more likely to purchase a product if they had read positive comments from private individuals on the internet.

"No longer is news limited to traditional channels, as many bloggers have begun to engage in citizen journalism and many traditional news organizations have begun to launch news blogs to complement their other online offerings," said Jen McClure, executive director, Society for New Communications Research. "This shift necessitates the need to understand how bloggers source and use news content and how wire services can continue to provide value in this changing media sphere."

A recent report from the Luxury Institute on Web 2.0 adoption in the United States found that 76 percent of people whose income exceeds $150,000 per year read blogs, up from 57 percent a year ago, highlighting the continuing shift in information-gathering activity by influential consumers.

If you are a blogger or member of the social media community, and wish to participate in the study, please complete the survey online.

The survey results will be announced by Marketwire later this summer and will be presented at the SNCR Research Symposium in Boston in December.

For more information on all of Marketwire's communication and news distribution solutions, please call 800-774-9473 (US), 888-299-0338 (Canada), or 44-20-7562-6550 (UK).

About Marketwire

The only fully integrated North America-based global newswire, Marketwire, Inc. is a full-service partner to IR, PR, and MarCom professionals seeking premier distribution, media management, multimedia and monitoring solutions. Marketwire's customer-centric corporate philosophy focuses on being the best by infusing every aspect of its business with the following core attributes: precision, adaptability, innovation, and simplicity.

Marketwire delivers its clients' news to the world's media and financial communities. With a reputation for technological leadership, Marketwire offers innovative products and services -- including Social Media, Search Engine Optimization, Dashboard Mobile Financial, News Dashboard coverage reports, exclusive access to networks such as the Canadian Press Wire Network, Easy IR and Easy PR workflow solutions, and more -- that help communication professionals maximize their effectiveness while ensuring accuracy and best practices. Having merged companies (Market Wire and CCNMatthews) in April 2006, and enjoying a combined history of 25 years of service, Marketwire is now majority-owned by OMERS Capital Partners, the private equity arm of one of Canada's largest pension funds. Operating 12 offices worldwide, Marketwire distributes the majority of press releases issued by publicly traded companies in Canada. For more information, visit us at www.marketwire.com.

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