SOURCE: Marketwire; The Canadian Press Images


The Canadian Press Images

October 05, 2010 09:00 ET

Marketwire Clients Gain Exclusive Newswire Access to The Canadian Press Images' New Web Video Services

Videos Reach Multiple Major Media Outlets in The Canadian Press Video Subscriber Network Across Canada

TORONTO--(Marketwire - October 5, 2010) -  The Canadian Press Images, the commercial multimedia division of The Canadian Press, announces the addition of web video distribution to its multimedia production and distribution services. As The Canadian Press Images' exclusive newswire partner, Marketwire is now able to offer its clients a new tool that will increase their media and social exposure by enhancing their news with video. These videos are made available to media companies and top news editors that are part of The Canadian Press video subscriber network as well as to other key media outlets across Canada.

The service offers communicators an affordable, fast, turn-key solution: Each video follows a process that includes video capture, editing, encoding and electronic distribution via the same FTP used by The Canadian Press to deliver its news videos to its subscribers. The process can be accomplished in less than a day, and offers both web video (for blogs, websites, etc.) and B-Roll in HD format for broadcast-quality video. Media outlets and editors receive an alert letting them know about the new video waiting for them in their FTP folders from where they can easily upload it to their sites. 

"In this social and multimedia world, having photos and videos of your event is no longer good enough," says Philippe Mercure, business director at The Canadian Press Images. "It's all about how and to whom you distribute your multimedia."

With this new service, The Canadian Press Images shoots breaking news, events or product launches, creates 60- to 120-second web videos and distributes them via the same channel as Canadian Press news video to The Canadian Press video subscribers, maximizing exposure and facilitating social sharing. Every video transmitted is also uploaded to and hosted indefinitely on The Canadian Press Images' YouTube channel where it is easily accessible through search engines.

Marketwire clients can purchase video production and distribution only, or they can select the Multimedia Press Pack, boosting their visibility with a combination of video and photos produced and distributed by The Canadian Press Images. The Multimedia Press Pack also includes distribution to the The Canadian Press Mobile network. Press release options include any of Marketwire's National Canadian Media circuits or its Quebec circuit if the release and video are in French. 

"Video has become a highly sought-after asset that clearly meets the needs of today's over-burdened news media. It also fills the demand for more visually stimulating content on social sharing sites," said Bernadette Lee, vice president, partner relations and media services at Marketwire. "We are thrilled to offer The Canadian Press Images' video production and distribution services to our clients and are confident that they will benefit from increased visibility and news pick-up."

Find out more about The Canadian Press Images. Visit for more information on its photo, video and press release distribution services.

About The Canadian Press Images

The Canadian Press Images, the commercial multimedia division of The Canadian Press, is the Canadian leader of visual solutions. For over 30 years, The Canadian Press Images has been providing professional visual services solutions to corporations, banks, federal and provincial governments, advertising agencies, public relations firms, associations, magazines and many other organizations in multiple different formats. With over 2,000 assignments per year, The Canadian Press Images is the first place communication professionals turn to for professional visual services. 

About Marketwire

Marketwire advances the way the world communicates. Serving more than 12,000 clients worldwide through 20 offices on four continents, Marketwire is a dominant distributor of company news releases and other communications. Marketwire electronically delivers global news and information to traditional and new media outlets including newspapers, magazines, databases, analyst terminals, online portals, blogs, and more. Marketwire specializes in maximizing the power of our clients' communications by leveraging the latest in search engine optimization, multimedia, social media, and new technologies. Most recently, Marketwire acquired Sysomos, the Toronto-based business intelligence solution for social media monitoring and sentiment analysis.

Marketwire is majority-owned by OMERS Private Equity, which manages the private equity activities of OMERS Administration Corporation and today has $4 billion of investments under management. The group's investment strategy includes the active ownership of businesses in North America and Europe.

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