SOURCE: Marketwire


September 28, 2011 13:00 ET

Marketwire Hosts Free Social Media Webinar on Driving Customer Behavior

September 30 Event With Presenter David Bradfield Reveals How Brands Can Meet Their Customers "In The Moment" and Create Avenues for Them to Share Experiences

TORONTO--(Marketwire - Sep 28, 2011) - Life is made up of moments. In today's connected world, those happen in many different spaces and shape customer preference and behavior. On Friday, September 30 Marketwire hosts a complimentary webinar, "Working Your Plan: Going Beyond the Masses," in which presenter David Bradfield, director, marketing strategy and customer experience at SapientNitro, reveals how brands can meet their customers "in the moment" by creating multichannel experiences for them, thereby establishing a prominent position for communications across the marketing ecosystem. This is the fourth webinar in the six-part series, "Supercharge Your PR Program with Social Media."

  • What: Free webinar: "Working Your Plan: Going Beyond the Masses"
    This session will explore how to create context, conversations, community and captivating experiences that drive customer preference and behavior. Attendees will learn:
    - How the new PR is a hybrid experience
    - What to look for and listen to across social, mobile, Web and other digital platforms
    - How to establish conversational alignment
    - How to effectively loosen control over the conversation but still manage social communities
    - What the communication professional's role is in captivating the audience
    - How to establish a prominent position for communications across the marketing ecosystem

  • Who: David Bradfield, director, marketing strategy and customer experience, SapientNitro

  • When: Friday, September 30, 2011, 10 a.m. PDT / 1 p.m. EDT
    The session is 30 minutes in length and will be archived for later viewing. All registrants receive access to the archived webinars.

  • To Register, please click on this link: "Working Your Plan: Going Beyond the Masses"
    Note: Registrations are nearing capacity; please log on early to ensure a seat.
    Each registrant receives a link to the archived webinar.

Upcoming Webinars
The September 30 webinar is part of an ongoing, complimentary series titled "Supercharge Your PR Program with Social Media." Designed for PR practitioners across all industries, participants learn how to use social media intelligence to build stronger PR plans, create content and conversations that engage audiences, and tie their PR efforts directly to increased revenue.

Archived Webinars

About Marketwire

Marketwire advances the way the world communicates by electronically delivering news and information to traditional, new and social media audiences, including newspapers, magazines, databases, analyst terminals, online portals, blogs, and more. Marketwire maximizes the power of its clients' communications by leveraging the latest in search engine optimization, multimedia, social media, monitoring and new technologies. Sysomos, a Marketwire company, provides unparalleled business intelligence for social media through advanced monitoring and analytics. Serving more than 12,000 clients worldwide through 20 offices on four continents, Marketwire is a dominant distributor of company news releases and other communications. Marketwire is majority-owned by OMERS Private Equity, which manages the private equity activities of OMERS Administration Corporation and today has $5.5 billion of investments under management. The group's investment strategy includes the active ownership of businesses in North America and Europe. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London. For further information visit:

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