SOURCE: Marketwire


May 02, 2011 13:00 ET

Marketwire and HubSpot Host Free Webinar Series "How to Supercharge Your PR Program With Social Media"

Industry Experts to Help Public Relations Professionals Leverage Social Media and Meet New Demands for ROI

TORONTO--(Marketwire - May 2, 2011) - Marketwire and HubSpot are partnering to present "How to Supercharge Your PR Program with Social Media," a free six-part webinar series designed to help PR professionals ramp up their success in a social media-dominated, ROI-focused world. The series, which begins on May 5, features industry experts Todd Defren, Shonali Burke, Rebecca Lieb, David Bradfield, Angela Sinickas and Paolina Milana, each of whom will cover a different segment focusing on the skills it takes to excel in public relations today. Designed for PR practitioners across all industries, participants will learn how to use social media intelligence to build stronger PR plans, create content and conversations that engage audiences, and tie their PR efforts directly to increased revenue.

According to Paolina Milana, Marketwire's EVP, global marketing, "The practice of public relations has taken a dramatic and exciting turn with the all-encompassing influence of social media. Lines between audiences have blurred while corporate management is placing an increasingly greater emphasis on proving ROI. But this doesn't mean traditional strategies and practices should be abandoned -- it's more about reinventing your role. Successful PR today relies on bridging traditional and new media and learning how to take advantage of the rich tapestry of online social interaction. This webinar series will make a case not only for why public relations departments should assume corporate ownership of social media but also how new tactics and tools can help them more effectively quantify and report on their efforts."

Webcast -- "How to Supercharge Your PR Program with Social Media"

  • Thursday, May 5: PR: That Was Then, This Is Now
    Presenter: Todd Defren, principal, SHIFT Communications
    Not everything about public relations has changed, but it's no longer just about media relations. Attendees will discover the new rules of success during this discussion about the five essential skills every PR pro needs to understand and adopt.

  • Thursday, June 2: Designing a Social Media-Optimized PR Program
    Shonali Burke, ABC, principal, Shonali Burke Consulting
    Attendees will learn how to create a PR plan based on their new-found social media intelligence -- one that engages their audiences, generates leads and includes tracking mechanisms to demonstrate ROI.

  • Thursday, July 28: Creating Content and Conversations
    Rebecca Lieb, consultant, author and speaker
    PR has gone beyond the press release -- way beyond. It's now about content and conversations, about engaging a target audience with storytelling, education, instruction, advice and entertainment. This session is filled with useful techniques, strategies and case studies.

  • Friday, September 30: Working Your Plan: Going Beyond the Masses
    David Bradfield, director of marketing, strategy and analysis, SapientNitro
    Attendees will learn how to put their plan into action and refine their audiences, channels and messages. They will also learn essential PR skills for the "Media of the Moment," a model for the future of communications that starts with "context" gained through effective listening.

  • Thursday, October 27: Assigning Value to Your PR Program
    Presenter: Angela Sinickas, president, Sinickas Communications, Inc.
    Providing reports on media coverage isn't enough anymore. Driven by senior management's focus on business outcomes, this session will show attendees how to tie their PR efforts directly to generated revenue.

  • Thursday, December 1: Building a Business Case for PR to Take Back Social Media
    Paolina Milana, EVP, global marketing, Marketwire & guest presenters
    The press release is not dead, and social media is not the "property" of IT, HR, or product development. In this session, a case will be made for putting social media back where it belongs -- in public relations. The session will also focus on demonstrating ROI.

Each session is 30 minutes in length and will be archived for later viewing. All registrants receive access to the archived webinars.

To Register: Click here to register for the entire webinar series -- "How to Supercharge Your PR Program with Social Media" -- or for any sessions of your choice

About Marketwire

Marketwire advances the way the world communicates by electronically delivering news and information to traditional, new and social media audiences, including newspapers, magazines, databases, analyst terminals, online portals, blogs, and more. Marketwire maximizes the power of its clients' communications by leveraging the latest in search engine optimization, multimedia, social media, monitoring and new technologies. Sysomos, a Marketwire company, provides unparalleled business intelligence for social media through advanced monitoring and analytics. Serving more than 12,000 clients worldwide through 20 offices on four continents, Marketwire is a dominant distributor of company news releases and other communications. Marketwire is majority-owned by OMERS Private Equity, which manages the private equity activities of OMERS Administration Corporation and today has $4 billion of investments under management. The group's investment strategy includes the active ownership of businesses in North America and Europe. For further information visit:

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