SOURCE: Marketwire



September 27, 2010 11:30 ET

Marketwire and IABC Partner to Foster Communication Excellence and Greater Global Collaboration

Partnership Includes Sponsorship of "Conversations with CEOs" and "Online Mass Collaboration" Research Foundation Studies, and Development of Social Media and Corporate Communication Knowledge Resources

TORONTO and SAN FRANCISCO, CA--(Marketwire - September 27, 2010) -  Marketwire and the International Association of Business Communicators (IABC) announce an expansive partnership that will see the two organizations collaborate on IABC Research Foundation studies, social media and multimedia content, and professional development events throughout 2011. Communication practitioners around the world will benefit from groundbreaking research and educational content that will help them to think strategically about communication and build better relationships with their stakeholders.

Marketwire and IABC will work together on a variety of initiatives to promote knowledge sharing, education and excellence in communication so that professionals can better understand the changing world in which they practice, and better measure and clarify the value of communication in meeting organizational objectives.

"IABC has always held a leadership position in inspiring, educating and supporting communicators," says Marketwire's Executive Vice President of Marketing/Media Relations/Editorial Operations Paolina Milana. "As audiences and media channels evolve and converge, it's critical to stay connected to the influencers and stakeholders that matter most to a company's overall communications efforts. We are thrilled to be working with IABC and look forward to a resourceful partnership that benefits everyone involved." 

IABC President Julie Freeman, ABC, adds, "IABC and Marketwire are breaking new ground with a multi-year sponsorship that leverages the resources of both organizations to benefit the profession through landmark research, global trends reports and issue-focused content. The partnership gives IABC access to all Marketwire has to offer, creating incredible opportunities for communication professionals to tap into an international peer group that is rich in knowledge, vast in experience, and at the forefront of technology-driven tools."

Highlights from the 2010/2011 partnership include:

  • "Conversations with CEOs: The communication function in modern organizations." This study, conducted by the IABC Research Foundation, will focus on the role of communication in business or organizational success, as seen through the eyes of CEOs. Issues to be examined include: the skills needed to assume the role of communicator; the communications needs identified by organizational leaders and their communication staffs; and the skills required of leaders to be effective as communicators and as heads of organizations.

  • "Online Mass Collaboration: A developing communication practice." This study, also conducted by the IABC Research Foundation, will explore the rapidly developing technology that allows thousands and perhaps millions of individuals to collaborate in online platforms. Knowledge from this study will allow communication leaders and professionals to better understand the benefits of online mass collaboration systems and how communication practices can enhance the effectiveness of these technologies.

  • Professional development events and conferences. Case studies, expert insight and best practices in communication will be highlighted during IABC's hands-on educational events and conferences:

  • Global trends report. Using the resources of Sysomos, a Marketwire company, this in-depth report on global conversations, trends and issues affecting IABC's membership will be produced and shared in 2011.

  • Knowledge-sharing resources. In support of the "Conversations with CEOs" and "Online Mass Collaboration" studies, Marketwire and IABC will co-develop shared multimedia and social media resources, including interviews with participating CEOs, industry experts and thought leaders. 

IABC members and Marketwire clients alike practice the disciplines of strategic corporate communication, public relations, employee communication, marketing communication, media relations, community relations, public affairs, investor relations and government relations. This newly established collaboration will further advance these disciplines, as well as add to the skill sets of everyone involved.

About IABC
The International Association of Business Communicators (IABC) is a global network of communication professionals committed to improving organizational effectiveness through strategic communication. Established in 1970, IABC serves more than 15,000 members in 90 countries and 100 chapters. For more information, visit

About the IABC Research Foundation
Founded in 1982, the IABC Research Foundation serves as the research and development arm of IABC. The foundation supports and advances the practice of organizational communication by providing IABC members with research that bridges the divide between communication theory and practice by offering in-depth knowledge and tools that improve organizational communication performance and strengthen the communication profession as a whole. For more information, visit

About Marketwire
Marketwire advances the way the world communicates. Serving more than 12,000 clients worldwide through 20 offices on four continents, Marketwire is a dominant distributor of company news releases and other communications. Marketwire electronically delivers global news and information to traditional and new media outlets including newspapers, magazines, databases, analyst terminals, online portals, blogs, and more. Marketwire specializes in maximizing the power of its clients' communications by leveraging the latest in search engine optimization, multimedia, social media, and new technologies.

Marketwire is majority-owned by OMERS Private Equity, which manages the private equity activities of OMERS Administration Corporation and today has $4 billion of investments under management. The group's investment strategy includes the active ownership of businesses in North America and Europe. For further information visit: For more information, visit us online at, or on Twitter @marketwire.

Contact Information

  • Contact:
    Archana Verma
    Director of Marketing and Communication
    +1 415-544-4700 Ext. 722

    Lisa Davis
    Director, Marketing
    +1 416-342-8651