SOURCE: Marketwire


November 30, 2010 09:00 ET

Marketwire and IABC Webinar on December 1 Helps Communicators Build a Case for Social Media

Presenter Paolina Milana, Marketwire EVP, Stresses Social Media as Vital to Brand Success & Offers Ways to Get the C-suite on Board

TORONTO--(Marketwire - November 30, 2010) - Social media can make or break a company's brand. Awareness of what is being said on social networks and effectively engaging in those conversations is vital to a company's future. On December 1, Marketwire and the International Association of Business Communicators (IABC) present a webinar, "Building a Case for Social Media: Why It's Vital to Your Brand's Success & How to Get the C-suite on Board," to help professional communicators, company managers, social media experts and even CEOs convince their C-suites of the importance of investing in social media.

"Building a Case for Social Media: Why It's Vital to Your Brand's Success & How to Get the C-suite On Board." Topics include:

  • What social media really is and isn't
  • Examples of real cases illustrating how powerful social media can be
  • The need to create and make available content that resonates with your target audiences
  • How to dip your toe into the social media pool: what to do and not to do
  • The top five arguments to support your budgetary & resource investment
  • Showing the C-suite specifics on why it must matter to them and the future of their companies

Paolina Milana, EVP, Global Marketing, Marketwire

Wednesday, December 1, 2010
12:00 PM - 1:30 PM US Eastern; 9:00 AM - 10:30 AM US Pacific

As a recipient of this invitation and/or a friend of Marketwire you're entitled to the discounted IABC member site license rate of US $219*

Register here. *Select the IABC member rate of $219 and in the member number field below type "Marketwire." Space is limited; please respond early.

Pay one low fee when your team gets together in one office, conference room or auditorium to attend this web seminar.

Join the conversation on Twitter: #mwiabc

Learn about Marketwire and IABC's Partnership

About Marketwire
Marketwire advances the way the world communicates by electronically delivering news and information to traditional, new and social media audiences, including newspapers, magazines, databases, analyst terminals, online portals, blogs, and more. Marketwire maximizes the power of its clients' communications by leveraging the latest in search engine optimization, multimedia, social media, monitoring and new technologies. Sysomos, a Marketwire company, provides unparalleled business intelligence for social media through advanced monitoring and analytics. Serving more than 12,000 clients worldwide through 20 offices on four continents, Marketwire is a dominant distributor of company news releases and other communications.

Marketwire is majority-owned by OMERS Private Equity, which manages the private equity activities of OMERS Administration Corporation and today has $4 billion of investments under management. The group's investment strategy includes the active ownership of businesses in North America and Europe. For further information visit:

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