SOURCE: Marketwire

June 09, 2008 12:12 ET

Marketwire Introduces Social Media 2.0 Plus for Investor Relations Professionals

Newswire's Social Media Press Release Combines Full Disclosure With Accurate, Timely Distribution Providing Greater Mileage for Financial Communications

SAN DIEGO, CA--(Marketwire - June 9, 2008) - NIRI ANNUAL CONFERENCE - Marketwire, a full-service newswire and communications workflow solutions provider, today introduces Social Media 2.0 Plus, a multi-functional press release that not only reaches new media channels to leverage online news distribution, but also disseminates company news to traditional media outlets, analysts and stock exchanges to satisfy disclosure requirements for material news.

Social Media 2.0 Plus is a full disclosure, hybrid newsline that includes industry-leading social media tools to add dimension and tactical intelligence to investor communications while allowing issuers of these releases to comply with regulatory requirements.

"The financial communications landscape is evolving and changing like never before," says Bernadette Lee, vice president, products and partners, Marketwire. "Companies want to make it easy for people to interact with their news; they want to extend the reach of their messages to millions of online influencers in addition to the traditional disclosure points. Shareholders, analysts, consumers and financial media are all increasingly using the Internet as their primary source for information, and we've given our clients the ability to take full advantage of online media while adhering to best practices in investor relations."

Key social media features:

  • Up to 50 social media bookmarking and tagging options
  • In-release search-engine cataloging and trackbacks displaying real-time performance on Technorati™, Digg™, Google, Windows Live, Yahoo! and other sites
  • User-friendly options such as company RSS feeds, permalinks and keyword cloud navigation
  • Links to the largest social media tags -- Digg,™, and Technorati™
  • Channel reach to social sites iTunes, Second Life®, Twitter, Pheedo, YouTube and Photobucket
  • Social media newsroom that receives visitor comments directly from a comment box in the press release
  • 500-character audio summary headline made available to iTunes users (Enhanced only)

Social Media Plus adds to the above:

  • Distribution to Marketwire's North America Disclosure Circuit reaching key financial markets, newswires, analyst terminals, stock exchanges, security commissions, websites and online databases around the globe such as Bloomberg, Dow Jones, Thomson Reuters, Thomson ONE and E*Trade
  • Distribution to all the traditional online websites including Yahoo! Finance,, MarketWatch, and AOL
  • Choice of trades
  • News Dashboard online news monitoring
  • Option to add additional video and photo elements
Marketwire is playing a multi-purpose role during this year's NIRI conference, helping delegates and participants learn how to take advantage of global distribution opportunities as well as the latest technologies and new media options (including social media, XBRL, and more).

For more details and information on how you could win a zero gravity flight, visit For more information on any of Marketwire's communication and news distribution solutions, please call 800-774-9473 (US), 888-299-0338 (Canada) or 44-20-7562-6550 (UK).

About Marketwire

The only fully integrated North America-based global newswire, Marketwire, Inc. is a full-service partner to IR, PR and MarCom professionals seeking top-tier news distribution, media management, multimedia and monitoring solutions. Marketwire's customer-centric corporate philosophy focuses on being the best by infusing every aspect of its business with the following core attributes: precision, adaptability, innovation and simplicity.

Marketwire delivers its clients' news to the world's media and financial communities, fulfilling disclosure requirements in North America in compliance with the Securities and Exchange Commission (SEC) and the Toronto Stock Exchange (TSX), and serving as Primary Information Provider (PIP) with the UK's Financial Services Authority (FSA). With a reputation for technology leadership, Marketwire offers innovative products and services -- including Social Media, Search Engine Optimization, Dashboard Mobile Financial, News Dashboard coverage reports, exclusive access to networks such as The Canadian Press Wire Network, Easy IR and Easy PR workflow solutions, and more -- that help communication professionals maximize their effectiveness while ensuring accuracy and best practices. Having merged companies (Market Wire and CCNMatthews) in April 2006, and enjoying a combined history of 25 years of service, Marketwire is now majority-owned by OMERS Capital Partners, the private equity arm of one of Canada's largest pension funds. Marketwire distributes the majority of press releases issued by publicly traded companies in Canada and serves more than 8,000 clients worldwide through 18 offices on four continents. For more information, visit us at

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