SOURCE: The Social Revolucion; Marketwire

The Social Revolucion; Marketwire

The Social Revolucion; Marketwire

February 28, 2012 13:48 ET

Marketwire Joins Official Sponsors of The Social Revolucion at South by Southwest Interactive

AUSTIN, TX--(Marketwire - Feb 28, 2012) - Multicultural marketing and advertising firm Cultural Strategies announced today that it has entered into a partnership naming Marketwire as the official press release distribution service for the Social Revolución Latino Lounge and Revolucionario Awards during this year's SXSW Interactive, March 12 at Carlos Santana's Maria Maria restaurant in Austin, Texas. The Latino Lounge and Revolucionario Awards celebrate the monumental impact Latinos have created by making use of social media and online tools.

"We look forward to Marketwire's support at our inaugural event and are eager to start using its press release distribution services to achieve greater visibility for our Latino Lounge and Revolucionario Awards as well as the activities leading up to them," said Sebastian Puente, partner and CEO of Cultural Strategies, an Austin multicultural marketing and advertising firm. "This partnership will go a long way toward helping us strengthen our outreach to the media."

SXSWi badge holders and special guests are invited to attend the first official Latino Lounge and Revolucionario Awards at Maria Maria Restaurant on Monday, March 12, 2012 from 4:00 to 8:00 pm, featuring the TR3S Playlist, a Spanglish Wall, live blogging, food and beverages. The event will end in a celebration through an after party starting at 9:00 pm featuring, among others, Charanga Cakewalk, David Garza and Beatriz Luengo.

"There is a tremendous appetite for news in the Latino market and an ever-increasing rate of participation in social media," said Marketwire Vice President, Global Partners and Media Solutions Bernadette Lee. "We are delighted to help The Social Revolución create greater awareness of its program and activities and proud to support the entrepreneurial, web-savvy Revolucionario Awards nominees and event attendees."

The Social Revolución is the brainchild of Cultural Strategies, which, in the spirit of social media, is collaborating with digital partners including Latina Lista, Latino Rebels, Twitteros, Juan of Words, Being Latino, The News Taco, Cósmica Artists, Giant Noise, Pachanga Fest, Cuéntame and The New Latina. Marketwire joins the event's official sponsors, which include Tr3s, Hispanicize, Indigo Project Media and LatinoMetro.com.

About The Social Revolución

Created by Cultural Strategies, a multicultural marketing and advertising firm in Austin, TX, The Social Revolución is an interactive movement of Latinos using social media as their platform to create and inspire change. These ambitious individuals are using hashtags, pixels, and live updates to spread ideas, foster communities, and inspire their worldwide audience into action.

Premiering as the official Latino event at 2012 SXSW Interactive, The Social Revolución will recognize and celebrate these online cries on March 12, 2012 featuring: The Latino Lounge, Revolucionario Awards, and After Party.

About Marketwire

Marketwire advances the way the world communicates by electronically delivering news and information to traditional, new and social media audiences, including newspapers, magazines, databases, analyst terminals, online portals, blogs, and more. Marketwire maximizes the power of its clients' communications by leveraging the latest in search engine optimization, multimedia, social media, monitoring and new technologies. Sysomos, a Marketwire company, provides unparalleled business intelligence for social media through advanced monitoring and analytics. Serving more than 12,000 clients worldwide through 20 offices on four continents, Marketwire is a dominant distributor of company news releases and other communications. Marketwire is majority-owned by OMERS Private Equity, which manages the private equity activities of OMERS Administration Corporation and today has $5.5 billion of investments under management. The group's investment strategy includes the active ownership of businesses in North America and Europe. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London. For further information visit: www.omerspe.com.

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