SOURCE: Marketwire

December 04, 2007 10:17 ET

Marketwire Launches Collegiate Presswire Products: Delivering Multibillion Dollar North America College Market to Companies Worldwide & Driving News to 10 Million+ Students

LOS ANGELES, CA--(Marketwire - December 4, 2007) - Marketwire, a full-service newswire and communications workflow solutions provider, today introduced a service to extend the reach of client news to college and university newspapers and radio stations throughout the United States and Canada. The new offering, Collegiate Presswire by Marketwire, reaches over 10 million college students at thousands of colleges and universities across North America, reinforcing Marketwire's commitment to provide the best distribution options to corporate communications professionals looking to tap into the lucrative college market.

Collegiate Presswire by Marketwire offers five distribution circuits for directing client news to up to 1,800 colleges and universities:

--  Collegiate Presswire North America, the most comprehensive collegiate
    press distribution available reaching approximately 1,700 college and
    university newspapers across the United States and Canada
--  Collegiate Presswire US delivering news to more than 1,500 US college
    and university newspapers
--  Collegiate Presswire Canada reaching nearly 200 Canadian college and
    university newspapers -- double that of previously available college
--  Radiowire for targeting dozens of broadcast media markets through 450
    college campus radio stations, an ideal standalone or add-on option for
    news distribution
--  Collegiate Presswire Plus Radiowire US delivering news to more than
    1,500 US college and university newspapers and 450 college radio stations

"Students have billions of dollars each year for discretionary spending. Combined with educators and staff, the college media market is a powerful audience," said Paolina Milana, vice president, marketing, Marketwire. "Collegiate Presswire by Marketwire gives companies an extensive yet targeted outlet for distributing information to college and university newsmakers throughout North America."

News distributed through Collegiate Presswire by Marketwire also reaches the editorial system of College Publisher, Marketwire's exclusive national network of online campus newspapers. And to create visually compelling, multi-dimensional stories that appeal to today's Web-savvy college students, Marketwire also offers industry-leading multimedia capabilities including embedded photo and video options, as well as search engine optimization and social media tags.

Marketwire clients can easily select one of the Collegiate Presswire distribution circuits when uploading their press releases on the Marketwire site. For more information on all of Marketwire's communications and news distribution solutions, please call 800-774-9473.

About Marketwire

The only fully integrated North America-based global newswire, Marketwire, Inc. is a full-service partner to IR, PR, and MarCom professionals seeking premier distribution, media management, multimedia and monitoring solutions. Marketwire's customer-centric corporate philosophy focuses on being the best by infusing every aspect of its business with the following core attributes: precision, adaptability, innovation, and simplicity.

Marketwire delivers its clients' news to the world's media and financial communities. With a reputation for technological leadership, Marketwire offers innovative products and services -- including Social Media, Search Engine Optimization, Dashboard Mobile Financial, News Dashboard coverage reports, exclusive access to networks such as the Canadian Press Wire Network, Easy IR and Easy PR workflow solutions, and more -- that help communication professionals maximize their effectiveness while ensuring accuracy and best practices. Having merged companies (Market Wire and CCNMatthews) in April 2006, and enjoying a combined history of 25 years of service, Marketwire is now majority-owned by OMERS Capital Partners, the private equity arm of one of Canada's largest pension funds. Operating 12 offices worldwide, Marketwire distributes the majority of press releases issued by publicly traded companies in Canada. For more information, visit us at

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