SOURCE: Marketwire

July 17, 2008 09:01 ET

Marketwire Launches NoticiasDigitales, the Newswire Industry's First Real-Time Latin America Digital News Network; Exclusive Deal Guarantees News Publication on More Than 100 Leading Spanish-Language Websites

Direct Business-to-Consumer Network Adds More Than 3 Million Monthly Views to Marketwire's Latin America Distribution Circuits; Targets Agenda-Setting Media and Influential Business Leaders

TORONTO and MIAMI, FL--(Marketwire - July 17, 2008) - Marketwire, a ful-service newswire and communications workflow solutions provider, today announces the debut of NoticiasDigitales, the newswire industry's first real-time business-to-consumer digital news service to publish Spanish-language news on Latin American websites. An enhancement to its Spanish-language press release distribution circuits, Marketwire's NoticiasDigitales displays press releases on more than 100 leading newspaper, financial and economic news, and media websites and portals that bring corporate news to millions of influential Spanish-speaking viewers across North America, Central America and South America.

"With the rapid growth of social media and 'citizen journalism,' the future of the newswire industry depends on leveraging new technologies to offer effective business-to-consumer news delivery solutions," commented Marketwire Vice President of Emerging Markets Hector Botero. "Ethnic, emerging and international markets represent enormous, untapped opportunities for an online digital news distribution service, and we are extremely excited to launch an industry first to our clients who target Spanish-speaking audiences."

Participants in the large web network at the core of Marketwire's NoticiasDigitales include major news media, business, finance and technology websites published in Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Uruguay and Venezuela. Examples of participating websites are Caracol Radio, Clarín.com, Dinero.com, El Universal.com and Nacion.com.

A 30-day testing period revealed that between June 11 and July 11, 2008, Marketwire's NoticiasDigitales received more than 4 million total impressions from visitors in 21 countries. Thirty percent, or 1.2 million of those impressions came from visitors in Colombia, an economy growing at 6.8 percent a year (two full points faster than the Latin American average); 29 percent, or 1.18 million of the impressions were from the United States; 13 percent, or 520,000 impressions, came from visitors in Argentina, a country that has experienced four consecutive years of more than 8 percent growth in GDP; and 11 percent, or 431,000 impressions, came from Mexico, a country counting the United States as its largest trading partner.

Now, by adding more than 100 websites and 3 million-plus monthly views to its comprehensive Latin America distribution circuits that, combined, reach more than 80,000 media points in Latin America, Marketwire reinforces its position as the leading Latin American market press release distributor. NoticiasDigitales is included in all of Marketwire's Spanish-language press release distribution circuits: five Latin America/South America distribution packages; newslines to 17 Latin American countries; and its industry-leading North America Hispanic newsline that reaches more than 5,000 journalists and editors through Marketwire's NoticiasFinancieras news syndicate generating news for print publications with combined circulation exceeding 3 million daily, and readership, including web properties, exceeding 10 million.

About Marketwire

The only fully integrated North America-based global newswire, Marketwire, Inc. is a full-service partner to IR, PR and MarCom professionals seeking top-tier news distribution, media management, multimedia and monitoring solutions. Marketwire's customer-centric corporate philosophy focuses on being the best by infusing every aspect of its business with the following core attributes: precision, adaptability, innovation and simplicity.

Marketwire delivers its clients' news to the world's media and financial communities, fulfilling disclosure requirements in North America in compliance with the Securities and Exchange Commission (SEC) and the Toronto Stock Exchange (TSX), and serving as Primary Information Provider (PIP) with the UK's Financial Services Authority (FSA). With a reputation for technology leadership, Marketwire offers innovative products and services -- including Social Media, Search Engine Optimization, Dashboard Mobile Financial, News Dashboard coverage reports, exclusive access to networks such as the Canadian Press Wire Network, Easy IR and Easy PR workflow solutions, and more -- that help communication professionals maximize their effectiveness while ensuring accuracy and best practices.

Having merged companies (Market Wire and CCNMatthews) in April 2006, and enjoying a combined history of 25 years of service, Marketwire is now majority-owned by OMERS Capital Partners, the private equity arm of one of Canada's largest pension funds. Marketwire distributes the majority of press releases issued by publicly traded companies in Canada and serves more than 8,000 clients worldwide through 19 offices on four continents. For more information, visit us at www.marketwire.com.

Contact Information