TORONTO--(Marketwire - August 11, 2012) - Small business marketing can be fraught with challenges when it comes to creating and sustaining well-structured, results-driven campaigns and brand strategies. Time constraints, lack of budget, under-resourced teams and limited knowledge of SEO and social media can mean marketers are not as effective as they could be in identifying new customers and influencers in traditional and social media, growing their company's online presence and increasing sales. Marketwire Resonate for Small Business gives marketers the collective expertise of a digital content creator, PR professional, SEO guru and community manager. For a limited time, early adopters in the United States can take advantage of a full-year's access to the platform and its premium features, and distribute ten news releases for a fixed price of $3,000.
Marketwire Resonate for Small Business is the first solution to fully integrate news release distribution with real-time SEO content optimization tools and social media research technology. Users of the platform can create and enhance their content on the fly based on keyword performance data, and they also have the ability to tap into conversations taking place across social networks. As a result, news releases and other digital content can become more useful and impactful among key audiences and influencers in traditional and social media. Access to these premium collaboration, SEO and social insights features is available only to those who subscribe to the Marketwire Resonate for Small Business early adopter program.
Marketwire Resonate for Small Business gives marketers the ability to:
- Create content (text, graphics, video, etc.) on a web-based platform;
- Collaborate with colleagues, partners and vendors in real time;
- Optimize content with the industry's most robust SEO tools;
- Ensure quality and manage language translations with editorial support;
- Distribute content to traditional media outlets and the social web; and
- Measure performance with detailed on-demand reporting.
This social communications platform goes beyond news release distribution to include real-time document collaboration, SEO and social media analytics. Until September 1, 2012, early adopters of Marketwire Resonate for Small Business will have access to all of the platform's features and functionality and receive ten news releases for just $3,000. This means that for a very reasonable price, small business owners, entrepreneurs and marketers have the ability to produce content and collaborate with team members on documents, optimize it for search engines and social media audiences, and sustain a schedule of regularly distributed news and information to the media, their customers, and other business stakeholders.
Currently available exclusively to U.S.-based small businesses, Marketwire Resonate rolls out to the general business market later this year.
Learn more about the limited-time offer and Marketwire Resonate for Small Business.
Read the Marketwire for Small Business blog for tips, tools and practical insights into growing your business.
Every day, Marketwire plays a critical role in shaping the conversations that happen in newsrooms, corporate boardrooms and social networks around the world, helping communicators move markets, change public opinion and affect consumer behavior.
Marketwire is a social communications company that provides everyone, from Fortune 500 enterprises to start-ups, with powerfully simple solutions: global press release distribution, industry-leading social media monitoring and analytics, and a fully integrated marketing communications platform for content creation, optimization, distribution and measurement.
Marketwire is majority-owned by OMERS Private Equity (www.omerspe.com), which manages the private equity activities of O/MERS Administration Corporation and today has $6.4 billion of investments under management. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London.