SOURCE: Marketwire


July 26, 2012 09:00 ET

Marketwire Shares Exclusive Insights Into Social Media Conversations as 2012 Summer Games Unfold

Live Dashboard and Weekly Blog Posts Provide First-Hand Access to Key Discussions During What's Touted as the World's First "Social Games"

TORONTO--(Marketwire - Jul 26, 2012) - This week, 10,500 athletes and 11 million visitors convene in London to participate in and share the excitement of the London 2012 Summer Olympics. Many more viewers around the world are discussing the festivities and surrounding issues through social media channels, news sites, forums and Twitter. In the four years since the Beijing 2008 Summer Olympics, social media use has exploded. Coined by some as the world's first "social games," or "Socialympics," this summer's Games promise unprecedented coverage by social media commentators throughout the world, greatly eclipsing coverage by traditional media sources. In anticipation, Marketwire has been monitoring social media activity leading up to when the Games begin on July 27 and will be tracking and sharing key themes under discussion until the Games end on August 12.

Using Marketwire MAP and Marketwire Heartbeat to power a dynamic social media dashboard, viewers can watch discussion themes ebb and flow on social media channels, compare the volume of activity between channels, see how conversations branch out from existing discussions and topics, and access tweets of interest on a scrolling Twitter feed. Themes monitored and reported on this week include social media and communications, transportation and infrastructure, and security.  

In addition, Marketwire's blog will feature frequent posts that highlight key topics discussed on social media channels throughout the world. A recent post, "Brilliant sporting event but safety still top of mind in London," focuses on concerns that private security company G4S will not be able to provide enough trained staff in time.

Marketwire Community Manager Sheldon Levine says: "The Summer Games and the issues surrounding them promise to spawn a virtual treasure trove of unique insights about what really matters to people. This is information that doesn't always get captured through traditional media sources. We look forward to following and sharing what the global community is talking about during the world's first 'social games.'" 

About Marketwire

Every day, Marketwire plays a critical role in shaping the conversations that happen in newsrooms, corporate boardrooms and social networks around the world, helping communicators move markets, change public opinion and affect consumer behavior. 

Marketwire is a social communications company that provides everyone, from Fortune 500 enterprises to start-ups, with powerfully simple solutions: global press release distribution, industry-leading social media monitoring and analytics, and a fully integrated marketing communications platform for content creation, optimization, distribution and measurement.

Marketwire is majority-owned by OMERS Private Equity (, which manages the private equity activities of OMERS Administration Corporation and today has $6.4 billion of investments under management. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London.

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