SOURCE: Marketwire

October 23, 2007 08:30 ET

Marketwire Sponsors Premier Social Media Event

PodCamp Boston 2 Connects People and Companies Interested in Blogging, Podcasting and More

BOSTON, MA--(Marketwire - October 23, 2007) - Furthering its commitment to social media, Marketwire, a full-service newswire and communications workflow solutions provider, will sponsor PodCamp Boston 2, the new media community UnConference that helps connect people and companies interested in blogging, podcasting, social networks, video on the net and new media. Marketwire's involvement in the event reinforces its position as a leading innovator in the newswire industry for social media. PodCamp Boston 2 takes place Oct. 26-28, at the Boston Convention and Expo Center, in Boston.

More than 1,200 people will convene at PodCamp to learn, share and grow their new media skills. PodCamp Boston 2 marks the return to the birthplace of the original PodCamp in September 2005. Since then, PodCamps have been held around the United States and around the world, including, New York, Los Angeles, Pittsburgh, United Kingdom, Copenhagen, Germany and Second Life. The first PodCamp Boston attracted more than 300 attendees.

"Social media continues to evolve, empowering millions to make the most of the Internet, sharing their voices and communicating in a multi-channel fashion," said Paolina Milana, vice president, marketing, Marketwire. "With the largest social media distribution network and a history of innovation in the social media space, it makes sense for Marketwire to work with PodCamp. We're proud to assist PodCamp in its mission to help educators, marketers, hobbyists, investors, technologists and the media effectively advance their messages through new media."

Via its recent acquisition of the Press Release News Network (PRNN), Marketwire will offer its clients comprehensive social media distribution with unprecedented and unmatched reach for client social media press releases. This includes:

-- reach to nearly 1,200 geographical divisions through roughly 150 domains and 1,000 sub domains representing all U.S. metropolitan areas with a population of 100,000 or more, and 92 countries and 1,000 international cities with populations of more than 150,000

-- more than 230,000 RSS feeds at the site and category levels

-- sites that are site-mapped and optimized for all the major search

engines

-- exclusive press release distribution through "Second Life" -- a 3-D virtual, social community with more than 9.5 million "in-world" residents. Other proprietary features acquired through PRNN include PRStats™ -- a tracking tool that displays how effectively search engines are indexing that release. Additionally, all audio and podcast links a client includes in a social media release will automatically be sent to the Apple iTunes Marketwire channel for additional free exposure and availability.

For more information on all of Marketwire's communication and news distribution solutions, please call 800-774-9473.

About PodCamp Boston

PodCamp Boston 2 is the new media community UnConference that helps connect people and companies interested in blogging, podcasting, social networks, video on the net, and new media together for three days to learn, share, and grow their new media skills. Whether you're just interested in new media or an experienced veteran, PodCamp Boston 2 is for you!

PodCamp Boston 2 will be held Oct. 26 - 28, 2007 at the Boston Convention and Expo Center (venue generously sponsored by VON Boston) and is free to attend. Register today at www.podcampboston.org.

About Marketwire

The only fully integrated North America-based global newswire, Marketwire, Inc. is a full-service partner to IR, PR, and MarCom professionals seeking premier distribution, media management, multimedia and monitoring solutions. Marketwire's customer-centric corporate philosophy focuses on being the best by infusing every aspect of its business with the following core attributes: precision, adaptability, innovation, and simplicity.

Marketwire delivers its clients' news to the world's media and financial communities. With a reputation for technological leadership, Marketwire offers innovative products and services -- including Social Media, Search Engine Optimization, Dashboard Mobile Financial, News Dashboard coverage reports, exclusive access to networks such as the Canadian Press Wire Network, Easy IR and Easy PR workflow solutions, and more -- that help communication professionals maximize their effectiveness while ensuring accuracy and best practices. Having merged companies (Market Wire and CCNMatthews) in April 2006, and enjoying a combined history of 25 years of service, Marketwire is now majority-owned by OMERS Capital Partners, the private equity arm of one of Canada's largest pension funds. Operating 12 offices worldwide, Marketwire distributes the majority of press releases issued by publicly traded companies in Canada. For more information, visit us at www.marketwire.com.

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