SOURCE: Marketwire


October 12, 2010 12:20 ET

Marketwire + Sysomos Webinar: Building Brands & Gaining Actionable Insights From Social Media Monitoring and Analytics

TORONTO--(Marketwire - October 12, 2010) -  Listening to what's being said in social media conversations is a great way to learn who's saying what, and how what's being said is affecting your brand. Listening and monitoring, however, are only part of the equation; taking action on the insight gained is the full solution. "Making Social Media Monitoring and Analytics Work for Your Brand: Gaining Insight from Information" is a one-hour, expert-led webinar on Tuesday, October 26 that introduces Marketwire's Sysomos, and shows participants how to derive business intelligence from social media and apply it to communication strategies.

Highlights from the webinar include:

  • Learning to better manage your brand and corporate reputation;
  • Measuring results and showing return on social media efforts;
  • Identifying influencers and advocates who really matter, and with whom you need to engage;
  • Resolving customer service issues immediately, and building stronger relationships with stakeholders; and
  • Gaining insight into competitors and the marketplace, and incorporating that knowledge into communication strategies.

"The key to building a case for social media within any organization is being able to prove that what's being talked about in social media conversations has a measureable impact on our brands and our bottom line," said Marketwire's Executive Vice President of Marketing/Media Relations/Editorial Operations Paolina Milana. "Knowing how to leverage and make the most of what's learned so that we can incorporate this intelligence into our immediate and long-term business and communication strategies is what Marketwire's Sysomos makes possible for our clients. We now have proven solutions that can help us all make sense (and dollars and cents) of what before may have been just a lot of chatter."

What:   Free Webinar: "Making Social Media Monitoring and Analytics Work for Your Brand: Gaining Insight from Information"
    Learn to:
      Listen to and measure social media conversations and act on new insights;
      "Engage" stakeholders and gain a competitive advantage;
      Maximize success in monitoring and measuring efforts;
      Choose the right social media intelligence solutions for you and your brands: experience the differences between Sysomos' MAP and Heartbeat, and learn how to choose the solution that's right for you;
      Understand and act upon information in charts, graphs and sentiment measures; and
      Secure the support of your C-suite and build a solid case for media monitoring and analytics solutions in your 2011 strategic plan and budget.
    Your hosts for this webinar are Marketwire experts Matt Farlie, product manager, and Garry Przyklenk, online marketing manager.
When:   Tuesday, October 26, 2010
    1:00 p.m. EDT, 10:00 a.m. PDT
Registration:   Register here. Space is limited; please respond early.

About Marketwire
Marketwire advances the way the world communicates by electronically delivering news and information to traditional, new and social media audiences, including newspapers, magazines, databases, analyst terminals, online portals, blogs, and more. Marketwire maximizes the power of its clients' communications by leveraging the latest in search engine optimization, multimedia, social media, monitoring and new technologies. Sysomos, a Marketwire company, provides unparalleled business intelligence for social media through advanced monitoring and analytics. Serving more than 12,000 clients worldwide through 20 offices on four continents, Marketwire is a dominant distributor of company news releases and other communications.

Marketwire is majority-owned by OMERS Private Equity, which manages the private equity activities of OMERS Administration Corporation and today has $4 billion of investments under management. The group's investment strategy includes the active ownership of businesses in North America and Europe. For further information visit:

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