SOURCE: Marketwire

April 08, 2008 16:10 ET

Marketwire VP Paolina Milana Emcees Bulldog Reporter's 2008 Media Relations Summit

Milana Also Presents on the Future of the Press Release at the World's Largest Summit Meeting on New Corporate Communications Techniques and Technologies

SAN FRANCISCO, CA--(Marketwire - April 8, 2008) - Marketwire, a full-service newswire and communications workflow solutions provider, today announced that Paolina Milana, Marketwire's vice president of marketing, emcee of Bulldog Reporter's 2008 Media Relations Summit April 6-8 in San Francisco featuring Charlie Rose, Howard Rubenstein, and Duncan Wardle, also will present at its seminar on Tuesday, April 8 at 4:30 p.m. on "Long Live the Press Release: New Techniques Give it New Power." In her presentation, Milana discusses how effective use of search engine optimization (SEO) and social media in a press release can help interested consumers, industry analysts, investors and members of the media find an organization's news, website, and products more easily and also engage a prospective audience of up to 200,000 people on the Internet.

A seasoned public relations professional with expertise in the corporate, non-profit and educational arenas, Milana is a former reporter and columnist for a major daily newspaper in Illinois. She brings nearly two decades of key industry knowledge to her position at Marketwire, having joined the company in 2004 as media relations manager. Prior to Marketwire she served as regional features correspondent and media relations manager for PR Newswire. In addition, she has provided consulting services for the Film Industry Network, Marian Rees Associates, University of Southern California, N.O.W., University of Phoenix, The Lighthouse for The Blind, and Baldy View ROP.

"Paolina is the ideal person to emcee this forward-looking conference because she brings a broad industry perspective coupled with a passionate and intimate working knowledge of the new technologies that are changing public relations," said Fay Shapiro, group publisher of Bulldog Reporter. "She's able to generate enthusiasm and inspiration while providing practical insights that working professionals need to help them move ahead professionally."

In her presentation at Tuesday's seminar Milana discusses search trends, illustrates how SEO works, and provides recommendations to help attendees make the best use of SEO in their press releases. Leveraging Marketwire's SEO on press releases often enables clients to do as much if not more than does Pay Per Click advertising. She also discusses how a press release can incorporate social media elements to elicit in-release interaction and feedback. As an example she uses Marketwire's new Social Media 2.0 press release, launched in February 2008, that offers public relations professionals a multitude of content options beyond traditional media distribution networks such as: in-release trackbacks and performance stats to assess real-time online performance; more than 50 social bookmarking and tagging options; an in-release comment box that links to a social newsroom hosted on the news issuing organization's website; embedded photos and videos that download to 35 million Photobucket and 13 million YouTube users; audio clips; and an audio headline summary that amplifies messages to 70 million iTunes users.

To request a copy of Milana's presentation "Search Engine Optimization & Social Media" please send an email to: To download a white paper on "The Value of Search Engine Optimization," click here.

About Marketwire

The only fully integrated North America-based global newswire, Marketwire, Inc. is a full-service partner to IR, PR and MarCom professionals seeking top-tier news distribution, media management, multimedia and monitoring solutions. Marketwire's customer-centric corporate philosophy focuses on being the best by infusing every aspect of its business with the following core attributes: precision, adaptability, innovation and simplicity. Marketwire delivers its clients' news to the world's media and financial communities, fulfilling disclosure requirements in North America in compliance with the Securities and Exchange Commission (SEC) and the Toronto Stock Exchange (TSX), and serving as Primary Information Provider (PIP) with the UK's Financial Services Authority (FSA). With a reputation for technology leadership, Marketwire offers innovative products and services -- including Social Media, Search Engine Optimization, Dashboard Mobile Financial, News Dashboard coverage reports, exclusive access to networks such as the Canadian Press Wire Network, Easy IR and Easy PR workflow solutions, and more -- that help communication professionals maximize their effectiveness while ensuring accuracy and best practices. Having merged companies (Market Wire and CCNMatthews) in April 2006, and enjoying a combined history of 25 years of service, Marketwire is now majority-owned by OMERS Capital Partners, the private equity arm of one of Canada's largest pension funds. Marketwire distributes the majority of press releases issued by publicly traded companies in Canada and serves more than 8,000 clients worldwide through 18 offices on four continents. For more information, visit us at

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