TORONTO--(Marketwire - March 07, 2013) - A powerful social media influencer program has the potential to reach far beyond a regular marketing campaign and maximize a brand's overall marketing efforts. While paying close attention to advocates, bloggers and high-social-score-wielding "influencers" is a given, expert digital strategist and forward-thinking marketer Tamsen Webster has developed an easy model to characterize the four types of influencers. Through identifying what benefits each group brings to brands' marketing efforts, Webster's model prioritizes influencers based on budget, time and effort. She'll share her approach during a free webinar on Thursday, March 21, 2013 at 1 p.m. EST, hosted by Marketwire.
What: "Maximizing Social Influence, A Case Study (or, Glasses: A Love Story)" - a free webinar presented by Marketwire.
When: Thursday, March 21, 2013, 10 a.m. PST / 1 p.m. EST
The one-hour session will be archived for later viewing. All registrants receive access to the archived webinars.
Who: Tamsen Webster, SVP of Content Activation and Digital Strategy for independent Boston advertising agency Allen & Gerritsen.
On Twitter? Connect with @Marketwire and Tamsen (@tamadear) in advance of the webinar.
About Tamsen Webster
specializes in how to tell the right story to the right people at the right time to drive business results. As the SVP of Content Activation and Digital Strategy for independent Boston advertising agency Allen & Gerritsen, she creates brand, content, digital, social, integrated media, community building, and audience engagement strategies for startups, retail, restaurant, CPG, and B2B brands. She holds bachelor's degrees in American Studies and Marketing, an MA in Arts Administration, and an MBA in Organizational Behavior. She's relentlessly pattern-driven, believes in the rationally irrational, and loves great brand stories, well told.
Every day, Marketwire plays a critical role in shaping the conversations that happen in newsrooms, corporate boardrooms and social networks around the world, helping communicators move markets, change public opinion and affect consumer behavior.
For everyone from a start-up to a Fortune 500 enterprise, Marketwire is a social communications company that provides its clients with powerfully simple solutions: Global news release distribution and a fully integrated marketing communications platform for content creation, optimization, distribution and measurement. Powered by Sysomos, Marketwire also provides industry-leading social media monitoring and analytics. This critical business intelligence provides instant and unlimited access to all social media conversations, allowing brands to see what's happening, why it's happening, and who's driving the conversations.
Marketwire is majority-owned by OMERS Private Equity (www.omerspe.com), which manages the private equity activities of OMERS Administration Corporation and today has $6.4 billion of investments under management. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London.
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