SOURCE: Marketwire


February 11, 2013 09:00 ET

Marketwire Webinar: Optimizing PR for a Content Marketing World

Lee Odden Will Provide Tips and Actionable Takeaways on Improving Content-Focused Digital Marketing and PR Programs During February 21 Event

TORONTO--(Marketwire - February 11, 2013) - The mass adoption of social platforms has revolutionized information access, sharing and publishing, leading forward-thinking marketers and PR professionals to embrace content marketing. For communication professionals ready to optimize their content-focused digital marketing and PR programs, Marketwire is hosting a free webinar on Thursday, February 21 at 1 p.m. EST featuring Lee Odden, a 15-year Internet marketing veteran and nationally respected author and consultant.

During the webinar, "Optimizing PR for a Content Marketing World," Odden will explain how integrating SEO, social media and content marketing maximizes outcomes and influences growth in media and new business. Odden will share his proven three-pronged model to help attendees leverage content to attract, engage and convert.

  • What: "Optimizing PR for a Content Marketing World" - a free webinar presented by Marketwire.
  • When: Thursday, February 21, 2013, 10 a.m. PST / 1 p.m. EST

The one-hour session will be archived for later viewing. All registrants receive access to the archived webinars.

On Twitter? Connect with @Marketwire and @LeeOdden in advance of the webinar.

About Lee Odden
Lee Odden is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. He is also a speaker, blogger, consultant and the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching brand engagement online. Cited by the Wall Street Journal, The New York Times, The Economist and Forbes, he is an active international speaker on digital marketing and PR topics for conferences and corporate events. He is also editor of Online Marketing Blog, recognized as one of the most popular marketing blogs on the web.

About Marketwire
Every day, Marketwire plays a critical role in shaping the conversations that happen in newsrooms, corporate boardrooms and social networks around the world, helping communicators move markets, change public opinion and affect consumer behavior.

For everyone from a start-up to a Fortune 500 enterprise, Marketwire is a social communications company that provides its clients with powerfully simple solutions: Global press release distribution and a fully integrated marketing communications platform for content creation, optimization, distribution and measurement. Powered by Sysomos, Marketwire also provides industry-leading social media monitoring and analytics. This critical business intelligence provides instant and unlimited access to all social media conversations, allowing brands to see what's happening, why it's happening, and who's driving the conversations.

Marketwire is majority-owned by OMERS Private Equity (, which manages the private equity activities of OMERS Administration Corporation and today has $6.4 billion of investments under management. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London.

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