SOURCE: Marketwire


November 04, 2009 09:02 ET

Marketwire Workshop at PRSA Conference Focuses on Surviving Tough Economy Through Solid Public Relations Planning

Interactive Session Showcases PR Strategies Involving Traditional and Social Media Tactics

LOS ANGELES, CA--(Marketwire - November 4, 2009) - Marketwire is pleased to sponsor the 2009 Public Relations Society of America's (PRSA) International Conference "Delivering Value" and the professional development session "Way Above Water: Keeping Afloat in Turbulent Economic Times." The workshop, held November 10, 2009, is an examination of how traditional and social media public relations strategies resulted in survival, even success, for three organizations -- public, private and non-profit -- during less-than-favorable economic times. Industry expert Sally Falkow, APR, leads the session.

What: Way Above Water: Keeping Afloat in Turbulent Economic Times
The recent economic downturn claimed many companies over the past year, while others struggled just to stay afloat. But, with solid PR foundations and tactical plans in place, these three case studies -- public, private and non-profit companies -- will share their insights on how a sound PR strategy, integrating online and offline activities, has delivered lasting results. Hear first-hand how they used traditional and new media strategies to build strong foundations that have carried them through tough times.

When:        Tuesday, November 10, 3:30 to 4:45 pm PST

Who:          Representatives from each case study:
                         Vision Media

                   Sally Falkow, Social Media Strategist, Expansion Plus

Register:    Click Here

About Marketwire

The only fully integrated North America-based global newswire, Marketwire, Inc. is a full-service partner to IR, PR and MarCom professionals seeking top-tier press release distribution, media management, multimedia and monitoring solutions. Marketwire's customer-centric corporate philosophy focuses on being the best by infusing every aspect of its business with the following core attributes: precision, adaptability, innovation and simplicity.

Marketwire delivers its clients' news to the world's media and financial communities, fulfilling disclosure requirements in North America in compliance with the Securities and Exchange Commission (SEC) and the Toronto Stock Exchange (TSX), and serving as Primary Information Provider (PIP) with the UK's Financial Services Authority (FSA). With a reputation for technology leadership, Marketwire offers innovative products and services -- including Social Media, Search Engine Optimization, exclusive access to networks such as The Canadian Press Wire Network, Easy IR and Easy PR workflow solutions, and more -- that help communication professionals maximize their effectiveness while ensuring accuracy and best practices. Having merged companies (Market Wire and CCNMatthews) in April 2006, and enjoying a combined history of 25 years of service, Marketwire is now majority-owned by OMERS Private Equity, which manages the private equity activities of OMERS Administration Corporation and today has $4 billion of investments under management. The group's investment strategy includes the active ownership of businesses in North America and Europe. For further information visit:

Marketwire distributes the majority of press releases issued by publicly traded companies in Canada and serves more than 11,000 clients worldwide through 20 offices on four continents. For more information, visit us at

Contact Information

  • For additional information:
    Monica Nakamine
    (310) 765-3256
    Email Contact