TORONTO--(Marketwired - Jun 5, 2013) - Continuing its evolution from wire service to wired company, social communications company Marketwired recently introduced Kurt Heinemann as the company's first chief marketing officer.
"As Marketwired moves into the next phase of its growth, it is critical that we have an innovative, forward-thinking management team in place to lead the charge," said Jim Delaney, CEO of Marketwired. "Kurt's depth of experience will be an asset as we continue to expand our product and service offerings and create new opportunities to partner with clients."
Heinemann brings an extensive background in technology and ecommerce to Marketwired. In this new role, Heinemann will champion the Marketwired brand experience by creating and setting the vision for the marketing team and driving customer acquisition and retention strategies.
"Marketwired's products provide critical business intelligence that allows clients to strengthen products, services and relationships with their own customers. As CMO, I look forward to partnering with companies who share our belief in the power of influence," explained Heinemann.
Prior to joining Marketwired, Heinemann was CMO for Monetate, where he helped double revenues for the cloud-based browser technology company. Previously, he served as CMO at Perimeter eSecurity, a global leader in enterprise SaaS security solutions; president of Time Warner's Synapse Group's online division; general manager and chief marketing officer at Walker Digital; and vice president of marketing at Priceline.
In recent years, Marketwired has taken steps to improve its people, products and processes to become an innovative social communications company offering best-in-class news distribution and reporting, and state-of-the-art social media monitoring and analytics. Marketwired has intelligently integrated social technology to move the company forward -- beginning with the acquisition of Sysomos, a social media analytics and monitoring platform, which continues to power Marketwired's products. The transition continued with the hiring of Stu Ogawa, former Yahoo! vice president of business intelligence, as the company's new global executive vice president of product and technology in April. Earlier this month, Marketwired named Delaney, previously the company's chief operating officer, as the new CEO.
Partnering with companies of all sizes -- from start-ups to Fortune 500 enterprises -- Marketwired is an innovative, social communications company offering best-in-class, global news distribution and reporting. Powered by Sysomos, Marketwired's products also provide state-of-the-art social media monitoring and analytics. This critical business intelligence provides instant and unlimited access to all social media conversations, allowing brands to see what's happening, why it's happening, and who's driving the conversations.
Marketwired is majority-owned by OMERS Private Equity (www.omerspe.com).