TORONTO, ON--(Marketwired - Oct 25, 2013) - PR pros have always understood the importance of influencer marketing, but what's changed over the years is how they establish, nourish and leverage these relationships to create new business opportunities and drive sales. At the 2013 PRSA International Conference, Oct. 26-29 in Philadelphia, Marketwired CEO Jim Delaney will present "Harness the Power of Influence" and share how PR pros can use influencer marketing to enhance communication with key audiences and drive meaningful business outcomes. The session's key points include:
- Open the lines of communication and build stronger relationships with your customers.
- Seize valuable opportunities to build a stronger brand.
- Connect with influencers by establishing a solid foundation built on trust, transparency, authenticity and intent.
Marketwired is proud to be a part of the Innovation track during this year's PRSA International Conference. Ready to harness the power of influence? Delegates are encouraged to visit Booth #201 to learn more about how Marketwired can help.
Partnering with companies of all sizes -- from start-ups to Fortune 500 enterprises -- Marketwired is an innovative, social communications company offering best-in-class, global news distribution and reporting. Powered by Sysomos, Marketwired's products also provide state-of-the-art social media monitoring and analytics. This critical business intelligence provides instant and unlimited access to all social media conversations, allowing brands to see what's happening, why it's happening, and who's driving the conversations.
Marketwired is majority-owned by OMERS Private Equity (www.omerspe.com).