SOURCE: Marketwired


September 23, 2013 09:00 ET

Marketwired to Host Discussions on Earned Media and Data Analytics at Social Media Week 2013

Jeff Cann and Kurt Heinemann, Representing Sysomos Social Intelligence Solutions, Team Up With Some of Canada's Top Social Marketing Minds in Toronto on September 24 and 26

TORONTO, ON--(Marketwired - Sep 23, 2013) - The twice-yearly Social Media Week is one of the most-anticipated worldwide draws for social media marketers, attracting people in cities across five continents who want to learn, network, and stay on top of the latest trends in social media marketing. This week, Canada's finest congregate in Toronto where, on September 24, Jeff Cann, Marketwired's Manager of Strategic Agencies, teams up with Laurie Dillon-Schalk, Planning Director, Digital at Draftfcb Toronto, to present and answer questions on how to set up brands for earned media success. On September 26, Marketwired's CMO Kurt Heinemann moderates a panel discussion and Q&A where experienced social media users at notable brands and agencies disclose the many creative ways they leverage social data to further business success. Attendees at both sessions will walk away with an enlightened view as well as new ways they can apply what they learned to their own organizations' social media success.

September 24, 2013, 5 - 6:00 p.m.

Marketwired Master Class: Using Social to Optimize Your Earned Media
In this one-hour Master Class session Marketwired's Manager of Strategic Agencies, Jeff Cann, teams up with Laurie Dillon-Schalk, Planning Director, Digital at Draftfcb Toronto, to present and answer questions on how to set up your brand (or your client's) for earned media success. During this class Jeff and Laurie will be exploring some of the latest trends around earned media, giving advice on best practices for earned media optimization and showing how some of their clients are leveraging earned media in their campaigns. With earned media being one of the main goals of every marketing, PR, social media or digital person these days, this insightful presentation will be one you won't want to miss.

September 26, 2013, 3:30 - 5:00 p.m.

Why Data Matters
This hour-and-a-half panel discussion and Q&A features social media notables that include Katie Drechsel, Manager of Communications, Digital, Social and Media Relations for TELUS, Eli Singer, Founder and President of the Entrinsic Agency, and Gabriel Mederos, Manager, Public Relations and Corporate Affairs at Nestle Purina Pet Care Company. Marketwired's CMO Kurt Heinemann, moderator, will ask the panel questions to help the audience understand how companies like TELUS, a leader in social media, are leveraging data analytics to make their customers' experiences better, how agencies are leveraging the data they collect about their clients to make a difference in the work they do, and how to move beyond vanity metrics to gain real insights about brands' audiences and then use that information to dazzle and delight them. The panel will also be addressing questions from the audience so they're able understand how discussion points apply to their own situations.

Windsor Arms Hotel
18 St. Thomas Street
Toronto, ON M5S 3E7

About the Presenters

  • Jeff Cann, Manager of Strategic Agencies, Marketwired
    With over 10-years' experience in online measurement, media and marketing, Jeff brings both perspective and unique insights to the world of social media analysis. In his position at Marketwired, Jeff works with some of the world's largest agencies and brands to implement successful social media monitoring initiatives and help them gather insight and intelligence from their communications efforts. Much of Jeff's work focuses on optimization of data collection and understanding the message and metrics around content collection.

  • Kurt Heinemann, Chief Marketing Officer, Marketwired
    Kurt Heinemann champions the Marketwired brand experience. He is a seasoned marketing executive and business strategist with experience in branding, web marketing, lead generation, public and analyst relations, ecommerce, and strategic partnerships. He has a strong track record of success in communicating a company's unique value proposition to potential customers, partners, and market influencers through strategic and creative means.

About Marketwired
Partnering with companies of all sizes -- from start-ups to Fortune 500 enterprises -- Marketwired™ is an innovative, social intelligence company offering best-in-class, global news distribution and reporting. Powered by Sysomos, Marketwired™ products also provide state-of-the-art social media monitoring and analytics. This critical business intelligence provides instant and unlimited access to all social media conversations, allowing brands to see what's happening, why it's happening, and who's driving the conversations.

Marketwired™ is majority-owned by OMERS Private Equity (

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