SOURCE: Marketwired


June 25, 2015 17:15 ET

Marketwired Infographic Gives PR and Marketing Pros Tips for Building and Managing Influencer Relationships

PR Experts Shonali Burke, Gini Dietrich and Jeff Domansky Share Best Practices and Advice

TORONTO, ON--(Marketwired - June 25, 2015) - At its June 11 webinar, "Influencer Management 411 - How to Make the Most of Influencers, Advocates and Ambassadors in Your PR and Marketing," Marketwired brought together prominent social media experts Shonali Burke, Gini Dietrich, Jeff Domansky and Dierdre Breakenridge (moderator) to share their insights on building and nurturing influencer relationships. With traditional media no longer in control of the news and content that reaches consumers, it's critical that PR and marketing professionals understand the skills necessary to identify and build symbiotic relationships with this new breed of influencer, who could be virtually anyone from a journalist, blogger, industry analyst and social media enthusiast to a customer. To support the information discussed in the webinar, Marketwired compiled the panelists' key tips into an infographic -- a visual 'cheat sheet' for building and managing influencer relationships: the Influencer Management 411.

Detailed in the infographic are ways to make the most of influencers, advocates and ambassadors in PR and marketing, including:

  • Tips for managing influencers: setting up a framework, creating a systematic approach to engagement, and knowing when it's time to reach out for the 'ask'
  • Six interesting ways to build an influencer relationship program, from creating industry roundups to taking advantage of a host of tools designed to identify and follow the right influencers
  • Understanding what influencers are looking for from you, and knowing what practices to avoid

Download the infographic here.

About Marketwired
Marketwired is a communications leader and partner of choice for marketing, public relations and investor relations professionals worldwide seeking premier news distribution and social communication solutions. For more than 30 years, the company has played a pivotal role in connecting newsmakers to news consumers by sharing market-moving, direct-from-source information on behalf of companies worldwide. The Marketwired team partners with thousands of customers to help them discover better ways to create and share their news with the people who influence their brands and impact their business. Visit and follow @Marketwired.

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