SOURCE: Marketwired

Marketwired

June 10, 2013 11:01 ET

Marketwired Introduces Resonate, a Socially Driven Investor Relations Disclosure Platform

Resonate's Single Interface Enables Collaborative Content Creation Informed by Social Intelligence and Simultaneous Distribution to Social and Traditional Channels

TORONTO--(Marketwired - June 10, 2013) -  In response to a growing market need to integrate social intelligence with investor communications, Marketwired introduces Resonate, the first-of-its-kind platform that gives investor relations (IR) professionals a single interface to distribute material news to social and traditional channels simultaneously. Marketwired is currently accepting pilot testers on a first-come, first-served basis; interested companies should contact resonatepilot@marketwired.com.

The recent U.S. Securities and Exchange Commission's (SEC) report announcing social media channels as approved outlets for the disclosure of material information further fuels market demand to distribute investor-friendly content to the rapidly rising number of investors who are socially active. With Resonate, IR professionals can create market-moving announcements that reflect stakeholder sentiment, and simultaneously distribute this information across traditional and social channels, while monitoring the conversation in real time. Resonate has been in limited use since earlier this year and rolls out to the general market this fall.

"As an increasing number of investors rely on social media channels for the information they need, companies are looking for distribution solutions that balance innovation with compliance and caution," explained Marketwired CEO Jim Delaney. "With Resonate, companies can communicate more effectively with all their stakeholders by distributing time-sensitive information through both traditional and social channels."

Following the SEC's announcement, Marketwired commissioned research that found 40% of Wall Street investors, analysts and financial advisors already rely on information from social media -- a natural source of news for people who place such importance on speed, timeliness and accessibility. As individuals and companies become more comfortable with social communication, this number will continue to increase, underscoring the importance of an integrated approach to investor relations.

New CSO to Lead Resonate

To continue to provide Marketwired clients with the tools needed to respond to the market's changing demands, the company also named Adnan Ahmed as chief strategy officer and general manager of Resonate. Ahmed comes from Dun & Bradstreet, where he served as vice president and general manager of TradePortal.dnb, overseeing the $10 million startup investment to develop and launch the company's first global B2B marketplace. Previously, he was Dun & Bradstreet's vice president, corporate strategy. Ahmed also held leadership roles at Danaher (Accu-Sort Systems, Inc.), Motorola and Evidian, Inc. (a subsidiary of BULL). Ahmed earned his MBA from Harvard Business School after receiving his bachelor's from Dartmouth College.

"Monitoring, evaluating and participating in online conversations are critical components of good research and good management," explained Ahmed. "With Resonate, investor relations officers can protect sensitive information, craft more effective messages and expand reach with multi-channel distribution -- all while measuring the impact of their online communications."

Resonate: The Only Complete IR Solution

An increasingly regulated financial environment makes precise, secure, reliable communications more critical than ever. At the same time, more and more investors are looking to social media for the information they need, and the SEC's announcement to allow social distribution has opened up new opportunities. With Resonate, companies can:

  • Leverage online discussions and key social media conversations to produce investor-friendly content
  • Collaborate with team members within the platform to build and approve complex earnings releases and other announcements
  • Distribute news to traditional and social media channels simply, securely and simultaneously
  • Take advantage of built-in safeguards for authorization and authentication, protecting access to social media accounts and ensuring safety and security of critical information
  • Measure the distribution footprint and pick-up of news

Resonate is powered by Sysomos, Marketwired's innovative social intelligence engine, giving clients access to the world's largest social media database spanning 190 countries and 184 languages.

Marketwired will offer demos of Resonate at this week's National Investor Relations Institute Conference June 9-12 in Hollywood, Florida; please stop by booth 603. Companies interested in learning more or signing up for early access should contact resonatepilot@marketwired.com.

About Marketwired

Partnering with companies of all sizes -- from start-ups to Fortune 500 enterprises -- Marketwired is an innovative, social communications company offering best-in-class, global news distribution and reporting. Powered by Sysomos, Marketwired's products also provide state-of-the-art social media monitoring and analytics. This critical business intelligence provides instant and unlimited access to all social media conversations, allowing brands to see what's happening, why it's happening, and who's driving the conversations.

Marketwired is majority-owned by OMERS Private Equity (www.omerspe.com), which manages the private equity activities of OMERS Administration Corporation and today has $6.4 billion of investments under management. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London.

Image Available: http://www.marketwire.com/library/MwGo/2013/6/10/11G005725/Images/Marketwired_Resonate_Distribute_Post-1130793103408.jpg

Contact Information

Webosphere

Keyword Cloud

View Website