SOURCE: Marketwired


October 01, 2015 09:00 ET

Marketwired Offers Tips on Using Hashtags to Boost PR and Marketing Success

TORONTO, ON--(Marketwired - October 01, 2015) - One of the top aspirations for PR and marketing professionals is to be able to find the right target audiences at the right time and talk directly with them. Hashtags help make this possible because they reveal what people care about on a wide variety of events and topics, from breaking news to niche interests and conversations. Through hashtags, brands can discover relevant online conversations and connect with their customers, potential customers, the media and other influencers and engage them instantly. Although hashtag use has become very common -- not just on Twitter but also on other social channels -- learning how to correctly create and track them for business use requires some knowledge and best practice. Marketwired’s tip sheet, “How Twitter and Hashtags Can Help Your PR and Marketing,” offers practical pointers for taking advantage of hashtags to achieve marketing and public relations goals.

Readers will better understand the role of hashtags in social media and search, and learn five strategic benefits of using hashtags for understanding audience demographics, identifying and addressing negative sentiment, and amplifying positive sentiment. The tip sheet also covers hashtag best practices along with the variables that define success. Some of the topics covered include:

  • How to choose a hashtag
  • Creating a branded hashtag
  • The effect of mobile adoption on hashtags
  • Boosting hashtag traction
  • What to look for when monitoring your hashtags

Download “How Twitter and Hashtags Can Help Your PR and Marketing.”

Tweet about this topic at #HashtagMarketing.

Follow the Marketwired blog for more tips on boosting your PR and marketing success.

About Marketwired

Marketwired is a communications leader and partner of choice for marketing, public relations and investor relations professionals worldwide seeking premier news distribution and social communication solutions. For more than 30 years, the company has played a pivotal role in connecting newsmakers to news consumers by sharing market-moving, direct-from-source information on behalf of companies worldwide. The Marketwired team partners with thousands of customers to help them discover better ways to create and share their news with the people who influence their brands and impact their business. Visit and follow @Marketwired.

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