SOURCE: Marketwired



June 05, 2013 09:00 ET

Marketwired Report Reveals Social Media's Reaction to Trending Canadian Events

Exclusive for Magazines Canada's MagNet 2013 Conference, Marketwired MAP Platform, Powered by Sysomos, Analyzed Chris Hadfield's "Space Oddity," the Canadian NHL Playoffs and Big Brother Canada

TORONTO--(Marketwired - Jun 5, 2013) - In a customized report prepared exclusively for Magazines Canada's MagNet 2013 conference June 4 - 7 in Toronto, Marketwired used its social media analytics platform MAP, powered by Sysomos, to analyze more than 4 million social media mentions surrounding three media events in Canada during 2013: Chris Hadfield's space odyssey, the 2013 NHL Playoffs and the premiere of Big Brother Canada. MagNet 2013 is the premiere public policy, professional development and networking conference for magazine professionals and Marketwired is Magazines Canada's official wire sponsor.

Delivering its findings via Marketwired Reports, Marketwired analyzed global data from blogs, Twitter, social networks, forums, wikis and major news sites in order to uncover the following report findings:

  • Chris Hadfield accounted for an astounding 96% of all astronaut mentions, arguably making him the most popular astronaut on the web today; Twitter follower growth averaged 176,673 new users per month.
  • Findings suggest Hadfield has propelled a renewed interest in space exploration within social media platforms -- his David Bowie "Space Oddity" cover has generated more than 34.4 million impressions.
  • For 2013 Canadian NHL playoff teams, the Toronto Maple Leafs, at over 1.8 million social media mentions, were notably the most talked about, with the Montreal Canadiens at just under 300,000, and the Ottawa Senators and Vancouver Canucks following close behind.
  • Nevertheless, the Montreal Canadiens had the most popular unique team hashtag #GoHabsGo with a reach of 57.2 million.
  • The first installment of Big Brother Canada was a social media success -- at 584,774 total mentions, viewers loved conversing most during the show's debut (41,605 mentions) and at the finale (49,729 mentions).
  • While sentiment analysis concludes viewers are satisfied with the show's set and competitions, the report suggests 75% of social media participants are not fans of the show's host, Arisa Cox.

"Through analyzing and interpreting the insights gained from social media, magazine industry professionals can tap into invaluable data, which can be used to enhance the way they write, produce, and distribute both print and digital content," explained Tara Tomulka, Media Business Manager at Marketwired. "As MagNet is focused on the future, this Marketwired Report prepared exclusively for this year's conference is a great example of how magazine professionals can benefit from new digital resources."

Download a free copy of the "Oh, Canada! A Marketwired Sample Social Media Report."

About Marketwired
Partnering with companies of all sizes -- from start-ups to Fortune 500 enterprises -- Marketwired is an innovative, social communications company offering best-in-class, global news distribution and reporting. Powered by Sysomos, Marketwired's products also provide state-of-the-art social media monitoring and analytics. This critical business intelligence provides instant and unlimited access to all social media conversations, allowing brands to see what's happening, why it's happening, and who's driving the conversations.

Marketwired is majority-owned by OMERS Private Equity (, which manages the private equity activities of OMERS Administration Corporation and today has $6.4 billion of investments under management. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London.

About Magazines Canada
Magazines Canada is the national trade association representing Canadian-owned, Canadian-content consumer, cultural, specialty, professional and business media magazines. French and English member titles offer a wide range of topics including business, professional, news, politics, sports, arts and culture, leisure, lifestyle, women and youth, made available on multiple platforms. The association focuses on government affairs, services to the advertising trade, circulation marketing and the development of career skills for and the recognition of excellence among the people who work in Canada's magazine media.

About MagNet
MagNet is Canada's premiere public policy, professional development and networking conference for magazine professionals. Developed to meet the industry's growing needs for targeted, thought-provoking information and insightful, accessible and affordable learning, it represents a collaborative effort from the Canadian Society of Magazine Editors (CSME), Circulation Management Association of Canada (CMC), Magazines Canada (MC) and the Professional Writers Association of Canada (PWAC). Together, these associations have worked closely to deliver a stellar line-up of sessions, workshops and keynote speakers featuring North America's top magazine publishing leaders, thinkers and visionaries.

Contact Information

  • Contacts:
    Tara Tomulka
    Email Contact
    (416) 814-2535

    Magazines Canada
    Brianne DiAngelo
    Email Contact
    (416) 504-0274 x227