SOURCE: Marketwired

Marketwired

October 01, 2014 13:30 ET

Marketwired Resonate Debuts Streamlined UI and Improved Workflow to Help Customers Achieve Greater Success With News Releases

Simplified, Integrated Platform Makes It Easy for PR, IR and Marketing Professionals to Create and Distribute News Releases; Post to Twitter, Facebook and LinkedIn; and Measure Their Success With Detailed Reporting and Analytics

TORONTO, ON--(Marketwired - October 01, 2014) - Marketwired recently introduced a completely redesigned user interface (UI) for its integrated news release platform, Marketwired Resonate. The enhancements significantly improve customer usability by streamlining functionality and decreasing the time and complexity involved to create, distribute and measure the success of news releases.

Many public relations, investor relations and marketing professionals rely on news release distribution as a way to share information and build relationships with media, customers, and investors. But as traditional media continues to evolve and social media continues to influence where people get their news and how they share it, it becomes more difficult to make a direct connection and get the right content to the right people. It also becomes more difficult to track the performance and success of a news release, or series of releases.

Marketwired Resonate lets customers manage all of the tasks associated with a news release, from creation to optimization to measurement, within a single platform. They can distribute to traditional media newslines (including financial disclosure newslines), share releases with their Twitter, Facebook and LinkedIn networks, and even publish to their company newsroom, all at the same time and with just a few clicks. With insight from post-performance media reporting and social media analytics, they can see where their release travelled, who tweeted about a particular release, and what news had the greatest impact. There is no need for customers to manage disparate systems to perform multiple tasks; they only need to log in to one system to have complete functionality at their fingertips.

"We designed the Marketwired Resonate platform in close collaboration with our customers to ensure that it is in sync with their workflow and gives them all the tools they need, in one place, to be more effective in reaching and engaging their audiences," said Marketwired's General Manager Adnan Ahmed. "With this upgraded interface we have made the platform even more intuitive and easy to use so our customers can focus on building and sharing the best releases possible."

The new UI in Marketwired Resonate introduces a three-step news release submission process:

Step 1: Content Creation. Compose, edit and format news releases directly in the platform, or quickly upload ready-to-go releases. Publicly traded companies can also file EDGAR and SEDAR documents.

Step 2: Enhancement. Select distribution options, and add multimedia and social media selections.

  • Create targeted lists of journalists, financial analysts and bloggers by tapping into a built-in global media database of 1.2 million contacts.
  • Add photos, video, infographics and audio links by downloading files from a computer or accessing a multimedia library within the platform. 
  • Select Twitter, Facebook and LinkedIn accounts and easily share news releases with social networks.
  • Schedule your release for immediate distribution, or for a specific date and time.

Step 3: Submission. Review selections and make any necessary changes before securely submitting content to Marketwired's editorial department for processing and distribution.

Marketwired Resonate customers gain unique benefits such as:

  • Greater reach and visibility: with a few clicks customers can select wire, online and custom email distribution as well as post their releases to Facebook, LinkedIn and Twitter and their online newsroom -- all at the same time.
  • The ability to add a campaign hashtag to drive messages into relevant Twitter conversations and gain social media market intelligence from their news releases.
  • Budget-friendly flat-rate subscription packages that offer unlimited word count and multimedia, and virtually unlimited online distribution, and pay-as-you go options.
  • Performance reporting powered by the Sysomos social intelligence engine that provides in-depth social analytics to help them create more engaging content and reveal new influencers.

Resources

Visit the Marketwired Resonate resource page and discover how it can work for you.

Download the Marketwired Resonate brochure to learn more.

Tweet about this topic at: #PRInfluence

About Marketwired

Partnering with companies of all sizes -- from start-ups to Fortune 500 enterprises -- Marketwired™ is an innovative, social intelligence company offering best-in-class, global news distribution and reporting. Powered by Sysomos, Marketwired™ products also provide state-of-the-art social media monitoring and analytics. This critical business intelligence provides instant and unlimited access to all social media conversations, allowing brands to see what's happening, why it's happening, and who's driving the conversations. Visit us at www.marketwired.com and follow us at @Marketwired.

Marketwired™ is majority-owned by OMERS Private Equity (www.omerspe.com).

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