SOURCE: Marketwired


October 07, 2014 09:00 ET

Marketwired to Host Visual Storytelling Workshop at PRSA International Conference

Expert Line-Up Includes Michael Brito, Gini Dietrich and Amber Naslund

TORONTO, ON--(Marketwired - October 07, 2014) - More than 1500 public relations practitioners and industry experts will be in Washington, D.C. October 12-14 for the PRSA 2014 International Conference (#PRSAICON), the world's largest PR gathering. For first-timers and conference veterans alike, there is tremendous opportunity to network with peers, sharpen professional skillsets and learn from some of the industry's foremost experts on public relations. 

While the concept of visual storytelling is not new to PR, mobile audiences, new technologies and social media have tremendous impact on the kinds of content than can be created and shared to support campaigns and brands. To help practitioners better understand and take advantage of visual storytelling, Marketwired is hosting Visual Storytelling Mastery: Creating Readable, Clickable, Sharable Content, a workshop led by Michael Brito, Gini Dietrich and Amber Naslund. The expert-led panel will teach attendees how the content that PR pros and marketers create every day -- like blog posts, infographics and news releases -- can tell great brand stories.

Session details:

  • What:   Visual Storytelling Mastery: Creating Readable, Clickable, Sharable Content
  • When:   Monday, October 13, 11:45 am - 1:00 pm
  • Where:  Marriott Wardman Park Hotel, Washington, DC [Conference Room Delaware A] 
  • Who: 
    • Michael Brito (@Britopian), Group Director at WCG
    • Gini Dietrich (@ginidietrich), Founder and CEO of Arment Dietrich, and author of @spinsucks
    • Amber Naslund (@AmberCadabra), SVP Marketing at Sysomos

Session agenda:

  • How to create and share visually appealing content that ignites passion and action, and captures people's attention
  • How to can boost brand awareness and cultivate strong relationships with audiences
  • The new skillset for visual storytelling and content marketing
  • Tips, tricks and best practices that PR practitioners can put into use right away

An illustrator from Ink Factory will be on site to product a graphic recording of the session in real time.

To follow the conversation on Twitter, use the session hashtag #MWVisual

About the presenters:

  • Michael Brito (@Britopian), Group Director at WCG
    Michael Brito is responsible for helping clients transform their brands into media companies by implementing social business strategic initiatives that operationalize content strategy and scale community management, and integrate paid, earned and owned media initiatives. A digital marketer by trade, Brito has been building external communities for more than 10 years, and believes that brands should focus on turning friends, fans and followers into brand advocates and storytellers. He also is an adjunct professor at San Jose State University and UC Berkeley where he teaches social business and strategic social media. He is the author of, "Your Brand: The Next Media Company," which was released in October 2013.
  • Gini Dietrich (@ginidietrich), founder and CEO of Arment Dietrich, and author of @spinsucks
    Gini Dietrich delivers numerous keynotes, panel discussions, coaching sessions, and workshops across North America and Europe on the subject of using online technology in communication, marketing, sales, and HR. She is co-host of Inside PR, a weekly podcast about communications, social media and where they all meet and intersect. One of the top-rated communication professionals on the social networks, Gini was recently named the number-one PR person, according to Klout and TechCrunch. She also can be found writing at Crain's Chicago Business and in various PR and marketing blogs and publications.
  • Amber Naslund (@AmberCadabra), SVP Marketing at Sysomos
    Amber Naslund is a dynamic, seasoned communications strategist, marketing executive and social business expert. Her professional expertise spans nonprofit management, corporate communications, marketing, professional services, and social business strategy. As an entrepreneur and executive, she has advised Fortune 500 companies like L'Oreal, American Express, AMD, Dell, Avaya, CDW, Kraft Foods and Coca-Cola as well as their executives on social business strategy and new workforce culture. Amber is also the co-author of the best-selling social business book The Now Revolution. She delivers dozens of keynote speeches on corporate culture, social business, and communication at industry conferences and private events every year.

About Marketwired
Partnering with companies of all sizes -- from start-ups to Fortune 500 enterprises -- Marketwired™ is an innovative, social intelligence company offering best-in-class, global news distribution and reporting. Powered by Sysomos, Marketwired™ products also provide state-of-the-art social media monitoring and analytics. This critical business intelligence provides instant and unlimited access to all social media conversations, allowing brands to see what's happening, why it's happening, and who's driving the conversations. Visit us at and follow us at @Markewired.

Marketwired™ is majority-owned by OMERS Private Equity ( which manages the private equity activities of OMERS Administration Cooperation and today has $6.4B of investments under its management. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London.

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