SOURCE: Marketwired


June 08, 2015 09:00 ET

Marketwired Webinar Helps PR and Marketing Pros Build Better Influencer Relationships

June 11: "Influencer Management 411" features PR experts Shonali Burke, Gini Dietrich, Jeff Domansky and Deirdre Breakenridge

TORONTO, ON--(Marketwired - June 08, 2015) - Organizations are increasingly recognizing that cultivating a strong network of social media influencers and brand advocates is one of the best ways to improve brand recognition, expand their customer base, and ultimately drive more sales. From identification and engagement tactics to explaining the ROI, however, the effort can seem overwhelming.

On June 11 a panel of experts -- all social influencers themselves -- tell us why the effort is worthwhile, why businesses need influencers (and vice versa) and the value they bring to the bottom line. Shonali Burke (@Shonali), Gini Dietrich (@ginidietrich) and Jeff Domansky (@ThePRCoach) and moderator Deirdre Breakenridge (@dbreakenridge) offer tips, best practices and examples, including how to:

  • Align influencer strategy with overall campaign objectives
  • Build symbiotic relationships with influencers
  • Move stakeholder relationships to new levels of loyalty and advocacy
  • Understand the keys to influencer management success: research, relevance and relationships
  • Raise the bar on social outreach programs through examples of influencer marketing and PR done right

"Influencer Management 411" - How to Make the Most of Influencers, Advocates and Ambassadors in Your PR and Marketing

Thursday, June 11, 2015, 1 - 2:00 p.m. EDT / 10 - 11:00 a.m. PDT
The session will be archived for later viewing. All registrants get access to the archived webinar.


Shonali Burke
Shonali Burke is the accredited, award-winning president & CEO of Shonali Burke Consulting, a social PR consultancy that takes your business communications from corporate codswallop to community cool™. She is also Adjunct Faculty at The Johns Hopkins University and an instructor for Rutgers University's PR Certificate course. Shonali is founder, publisher and lead blogger of Waxing UnLyrical, as well as the creator of the #measurePR Twitter chat and hashtag.
Connect with Shonali on Twitter: @shonali

Gini Dietrich
Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.
Connect with Gini on Twitter: @ginidietrich

Jeff Domansky
Jeff Domansky is CEO of Social Impakt Group and specializes in social marketing and integrated PR. A former PR agency CEO, he knows his way around agency management, business profitability, client service and managing staff and operations for several leading agencies. He blogs at and is easily reached on Twitter @ThePRCoach. He is constantly searching for intelligent life in the social media universe and shares his findings on where he curates on PR & Social Media Insight.
Connect with Jeff on Twitter: @ThePRCoach

Deirdre Breakenridge, Author, Speaker and CEO of Pure Performance Communications
Deirdre Breakenridge has been helping senior executives in mid-size to large organizations communicate with their stakeholders for more than 20 years. A PR strategist, she has worked with her clients on many different types of communications programs, including thought leadership, image and reputation management, crisis communications, media relations, PR 2.0 and social media programs.

To Register: Click here to register for the webinar.

Tweet about this webinar at: #Influence411

All webinar registrants receive our complimentary "Influencer 411" tip sheet

About Marketwired
Marketwired is a communications leader and partner of choice for marketing, public relations and investor relations professionals worldwide seeking premier news distribution and social communication solutions. For more than 30 years, the company has played a pivotal role in connecting newsmakers to news consumers by sharing market-moving, direct-from-source information on behalf of companies worldwide. The Marketwired team partners with thousands of customers to help them discover better ways to create and share their news with the people who influence their brands and impact their business. Visit and follow @Marketwired.

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