SOURCE: Marketwired

Marketwired

June 08, 2013 13:58 ET

Marketwired Webinar: How Companies Turn Analytics Into Action

Digital Analytics Expert Chuck Hemann Will Highlight 10 Trends in Digital Analytics and Share How Companies Use Data to Gain a Competitive Advantage

TORONTO--(Marketwired - June 08, 2013) -  The amount of digital data available can be overwhelming; however, a company's ability to analyze and understand data is critical to its success. Chuck Hemann, Group Director of Analytics for WCG and co-author of Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World, will share how companies are using analytics to turn big data into actionable insights during a free webinar presented by Marketwired on Thursday, June 13 at 1 p.m. EDT.

During the webinar, Hemann will reveal 10 current trends in digital analytics and offer specific examples of how companies large and small are using data to fuel communication strategies, tactics and the ultimate development of content.

  • What: "How Companies Turn Analytics into Action: 10 Trends in Digital Analytics" -- a free webinar presented by Marketwired
  • When: Thursday, June 13, 2013, 10 a.m. PDT / 1 p.m. EDT
    The one-hour session will be archived for later viewing. All registrants receive access to the archived webinars.

On Twitter? Connect with @Marketwired and @chuckhemann in advance of the webinar, or follow along live on Thursday, June 13, at #mwanalyze.

About Chuck Hemann
Chuck Hemann is Group Director of Analytics for strategic communications firm WCG and co-author of Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World. Over the last eight years, Hemann has provided strategic counsel to clients on a variety of topics including digital analytics, measurement, online reputation, social media, investor relations and crisis communications. Prior to joining WCG, Hemann was VP of Digital Analytics for Edelman Digital and VP of Digital Strategy and Analytics for Ogilvy Public Relations.

Hemann started his career working for Dix & Eaton, a full-service communications firm based in Cleveland, Ohio, where he was responsible for supplying research and information for all of the firm's practice areas including media relations, marketing communications and investor relations. He also co-chaired the firm's digital communications practice. Hemann is also a former Fellow of the Society for New Communications Research, a global, nonprofit research and education foundation think tank focused on the latest developments in media and communications.

About Marketwired
Partnering with companies of all sizes -- from start-ups to Fortune 500 enterprises -- Marketwired™ is an innovative, social intelligence company offering best-in-class, global news distribution and reporting. Powered by Sysomos, Marketwired™ products also provide state-of-the-art social media monitoring and analytics. This critical business intelligence provides instant and unlimited access to all social media conversations, allowing brands to see what's happening, why it's happening, and who's driving the conversations.

Marketwired™ is majority-owned by OMERS Private Equity (www.omerspe.com), which manages the private equity activities of OMERS Administration Corporation and today has $6.4 billion of investments under management. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London.

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